A snapshot history of 217 Petaluma Blvd North
In Petaluma’s history of moving vehicles, 271 Petaluma Boulevard North is a local heritage site. Located between Martha and Prospect streets just north of Penry Park, people have been making, selling, and repairing wagons, buggies, and automobiles here since 1859, when Simon Conrad opened his blacksmith and carriage maker shop.
A native of Pennsylvania, Conrad not only gained a reputation as one of the finest carriage makers in the state, he also became a city leader, elected to the city’s Board of Trustees (city council), and serving as board president, or mayor. [1]
Upon his death in 1873, a former employee, John Loranger, took over the shop. Loranger’s buggies and blacksmithing won him top prizes at the Sonoma-Marin Fair. In 1879, he rented out to Isaac Dias a second story room in the shop, where he invented and patented a new egg incubator, partnering in 1882 with Lyman Byce to market it, kicking off Petaluma’s egg boom.[2]
After being elected to the city’s Board of Trustees in 1880, Loranger sold his shop to one of his blacksmiths, William F. Farrell and William Robinson. They secured an exclusive franchise to sell Studebaker buggies. Farrell bought out in 1901. Four years later, he replaced Simon Conrad’s original building with building that stands on the site today.[3]
After automobile sales came to Petaluma in 1903, Farrell expanded to selling and repairing them. Like his predecessors, he was a prominent civic leader, serving as fire chief and a member of the board of education. After his death in 1916, his sons Hamilton and William J. Farrell took over the business.[4]
In 1920, they became a dealership for Dodge cars, moving their showroom and auto repair shop next door to the north side of Prospect Street. Will Farrell became a city councilman in 1922, and was elected mayor in 1929. He resigned in 1934 after being accused of covertly profiting from servicing city vehicles at his shop.[5]
The building at 271 Main was occupied by a rotation of auto-related businesses until 1933, when William Inwood established his tire and auto repair business there. Upon his death in 1948, Jack Dunaway, who joined the firm in high school, assumed management of the shop, purchasing it from Inwood’s widow in 1952.[6]
His son Mike joined him in managing Dunaway Auto Parts in the 1970s, eventually taking over the business. In 1996, the company transitioned to Dunaway Auto Paints, which it remains today.[7]
SOURCES:
[1] Sonoma County Journal, July 18, 1862; “Death of Simon Conrad,” Petaluma Argus, April 25, 1873.
[2] “Wagon Making,” Petaluma Argus, May 8, 1873; “John Loranger’s Manufactory,” Petaluma Argus, February 27, 1874; Petaluma Argus, October 15, 1875; Petaluma Argus, October 3, 1879; Ed Mannion’s Rear View Mirror, Petaluma Argus-Courier, October 22, 1960.
[3] “New Firm,” Petaluma Argus, December 9, 1881; “Notice of Dissolution, “Petaluma Courier, November 14, 1901; Carriage Repository,” Petaluma Courier, March 3, 1905; “Briefs,” Petaluma Courier, April 26, 1905.
[4] “W.F. Farrell Dies at His Old Home,” Petaluma Courier, December 19, 1916; “The Whole City Mourns the Death of W.F. Farrell, Petaluma Argus, December 18, 1916; “Notice,” Petaluma Courier, December 24, 1916.
[5] “Farrell Bros. Now Agents for Dodge,” Petaluma Courier, Mary 26, 1920; Moved into New Building,” Petaluma Courier, July 17, 1920; “Certificate of Partnership,” Petaluma Argus, July 30, 1924; “Beautiful New Home of Farrell Bros.,” Petaluma Argus, July 28, 1928; “W. Farrell Councilman,” Petaluma Courier, May 6, 1922; “Mayor Farrell, Four Aides, Quit Office,” Santa Rosa Press Democrat, January 27, 1934.
[6] Ads, Petaluma Argus, September 7, 1920, June 16, 1921, 1922 “J.A. Cline, Dealer” selling used cars there; Ad listing, Petaluma Argus, April 24, 1926, June 14, 1927: Inwood & Greene auto repair at 267-271 Main; Ad for Inwood & Flohr, Petaluma Argus-Courier, May 14, 1932: listed at 304 Main Street; “Inwood & Flohr Have Fine New Store,” Petaluma Argus-Courier, April 20, 1933; “Wim. A. Inwood, Businessman, Dies From Heart Ailment,” Petaluma Argus-Courier, October 25, 1948; “Jack Dunaway Buys Inwood Auto Parts,” Petaluma Argus-Courier, April 1, 1952.
[7] Ad, Petaluma Argus-Courier, April 27, 1974; “Petaluma Access,” Petaluma Argus-Courier, March 8, 1996.
