Main Street Archives - Petaluma Historian

The History of Center Park

*Center Park, 1930 (photo Petaluma Historical Museum & Library)*

The history of Petaluma’s Center Park stretches back to the original founding of Petaluma. Located on Petaluma Boulevard between Western Avenue and B Street, the pocket park was created by Columbus Tustin, whose development, Tustin’s Addition, followed a year after George H. Keller founded the town in 1852.^[1]

Keller’s original street grid was laid out parallel to the Petaluma River, with Main Street ending just south of Western Avenue, where the river took a bend toward the east (today’s Turning Basin). The next year, Tustin’s Addition was created abutting Keller’s grid at that bend in the river. Extending from A to F streets and First to Eighth streets, it also ran parallel to the river in its layout, but at a different angle than Keller’s.

*Keller’s founding development in green (Brewster’s Survey), beside Tustin’s Addition in yellow, on 1877 Thos. Thompson map (Petaluma Historical Museum & Library)*

The juncture where the two grids met created an angle of roughly 140 degrees. In the case of where Keller’s Main Street met Tustin’s Third Street, Tustin created an open rectangular space in the street between the juncture and B Street. That block between Western Avenue and B Street soon became known as Lower Main Street. (In 1958, Main and Third streets were combined into Petaluma Boulevard North and South).^[2]

*Arrow pointing to space created by Tustin at Main and Third Streets (1865 Jas. T. Stratton map, Petlauma Historical Museum & Library)*

Throughout the 1860s, the rectangular space on Lower Main Street served as a makeshift parking lot for farmers with horse-drawn wagons bringing their goods to town. In 1871, the city’s board of trustees (predecessors to today’s city council) allowed merchants in the area to install hitching posts and a horse trough with a well in the space, which came to be called Lower Main Street Plaza.^[3]

A decade later the city removed the hitching posts and horse trough, reportedly to build a shed for sheltering horses from sun and rain. Instead, the site reverted to its former makeshift parking lot until 1886, when members of the city’s Board of Trustees personally funded the installation of new hitching posts, a water trough, cobblestone paving, and shade trees. ^[4]

*Lower Main Street Plaza, c. 1892 (Sonoma County Library)*

These improvements coincided with a wave of new commercial development along Lower Main Street, beginning in 1882 with the construction of the Masonic Building at the corner of Main Street and Western Avenue.^[5]

At the time, Lower Main Street was the commercial hub of Petaluma’s German and Chinese immigrant populations. The German district extended along the west side of the block from Western Avenue to the plaza. German merchants owned and operated two hotels, the Union and the Cosmopolitan, as well as the Centennial Building which housed a horse stable, shops, and the Druid’s Lodge, home to gatherings of the German community (today’s Lan Mart Building).^[6]

*Cosmopolitan Hotel and Centennial Building to its right, c. 1900 (courtesy of Dan Brown Collection)*

The rest of Lower Main Street was the heart of Petaluma’s Chinatown, which extended from Western Avenue down Main and Third streets to D Street. Lower Main Street Plaza was surrounded by both Chinese dwellings and businesses, including laundries, groceries, tobacco shops, boarding houses, and restaurants. On the east side of the block, there were interspersed with grain and produce warehouses.^[7]

In 1886, the Chinese were temporarily driven from Petaluma during a surge in anti-Chinese sentiment in Sonoma County. During their absence, local capitalist John A. McNear replaced a group of their dwellings he owned on the block with the first McNear Building. The commercial gentrification of Lower Main Street soon followed, pushing the Chinese community further south along Third Street to between B and D streets.^[8]

*John A. McNear with horse and carriage outside new McNear Building, 1886 (Petaluma Historical Museum & Library)*

During the 1890s, Lower Main Street Plaza became a popular gathering place for public events. With the street to the west side of the plaza roped off, the site hosted political orators, concerts, parade stands, National Guard drills, street vendors, estate auctions, horse sales, and the city’s Fourth of July fireworks.^[9]

*Lower Main Street Plaza, c. 1908 (Sonoma County Library)*

In 1920, with automobiles having replaced horse-drawn wagons and carriages in town, Petaluma’s city council voted to replace Lower Main Street Plaza with additional parking spaces for surrounding merchants. Outraged residents petitioned against the destruction of the plaza, calling instead for its beautification as a gateway to the downtown for auto tourists. The city council quickly reversed their decision, and set about beautifying the plaza with grass and plantings.^[10]

This work effort coincided with the efforts of the newly-formed Redwood Highway Association. Seeking to direct the new wave of auto tourists to what remained of California’s old-growth redwood groves, the association promoted rechristening the thoroughfare between Sausalito and the Oregon border as a scenic route called the Redwood Highway.^[11]In 1921, the Petaluma Chamber of Commerce made Petaluma the first city in Sonoma County to officially designate its Main Street as part of the Redwood Highway.^[12]

*Map of the proposed Redwood Highway, 1921 (San Francisco Examiner)*

During Petaluma’s Egg Day Celebration in 1921, the newly-beautified Lower Main Street Plaza became the setting for a chicken rodeo, an egg rolling contest, a game of egg baseball, and an egg laying display. Two of the city’s banks sponsored a contest to rename the plaza. Out of 200 submissions, “Mainway”—a combination of Main Street and highway—was chosen as the winner. The name “Center Park,” signifying the plaza’s location between Walnut Park and Hill Plaza Park (today’s Penry Park), came in third.^[13]

Renaming of the plaza was postponed until 1925, when, thanks to the lobbying of Park Commissioner Hiram “Hoppy” Hopkins, Center Park was chosen as the plaza’s new name.^[14]

*Sonoma-Marin Fair pre-breakfast, Center Park, 1950s (Petlauma Historical Museum & Library)*

Over the past 100 years, Center Park has served many functions as a community hub, including serving for many decades as the focus of the city’s annual holiday festivities with bands, choirs, tree lightings, and the arrival of Santa Claus. In 1930, the large Christmas tree the city had annually erected in the park was replaced with a living Norway spruce courtesy of the Petaluma Garden Club. By 1933, there were two living trees in the park.^[15]Over the years, redwoods were added to the park, until their numbers were reduced to just three trees in 1964 to allow more room for upward growth.^[16]

*Center Park with planted redwood trees, 1955 (Petaluma Historical Library & Museum)*

In 1985, Hospice of Petaluma launched an annual holiday tradition at the park called “light up a life.” In exchange for a donation, one could dedicate one bulb on the string of lights draped around a redwood tree in the park to the memory of someone deceased. In 2017, the event was moved to Walnut Park.^[17]

In 1976, the city council approved erecting a facsimile of the El Camino Real Bell in Center Park. One of more than 585 such bells displayed along California’s mission trail from San Diego to Sonoma, it was created in the early 1900s to promote auto tourism and visitation of the missions. Petaluma obtained their bell from the Redwood Empire Association, who had stored it for decades. Although Petaluma was not on the mission trail, the city laid claim to the bell on the grounds that Padre Jose Altamira had passed through the Petaluma area while searching for a suitable location for the mission in Sonoma.^[18]

Mayor *Helen Putnam, right, unveiling of the El Camino Real Bell, 1977 (Sonoma County Library)*

Over the years, Center Park has also been the topic of proposed repurposing. In 1957, Petaluma’s Chamber of Commerce petitioned the city to build their new headquarters on the park. Legal challenges and opposition from merchants on the west side of the park defeated the effort.^[19]

*Drawing of proposed Chamber of Commerce Building in Center Park, 1957 (Petaluma Argus Courier)*

In 1984, four years after investing in a major facelift to the park, the city council approved making Center Park a memorial site to honor former mayor Helen Putnam, who died that year. They set aside $85,000 ($257,000 in today’s currency) for a dome fountain, stone seating, additional walkways, permanent lighting, and a memorial plaque. The next year, the city decided instead to purchase the empty lot on Petaluma Boulevard at the end of Golden Concourse to create the memorial site known as Putnam Plaza.^[20]

*Drawing of proposed Helen Putnam memorial at Center Park, 1984 (Petlauma Argus-Courier)*

Today, Center Park remains a landmark pocket park in the city, largely dominated by three towering redwood trees, all of which began showing signs of sickness and distress in the 2010s, resulting in the removal and replacement of the worst afflicted, the redwood at the north end. The park still has hitching posts, only now for bicycles.^[21]

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FOOTNOTES:

[1] Sonoma County Deed Records, show two grants in 1853 from Columbus Tustin, one to Edward S, Jones, May 16, 1853, and the other to Fred Starkey, August 12, 1853, indicating that he was selling lots.

[2] The boundaries of Tustin’s Addition and Keller development, entitled Brewster’s Survey, are specified in Thos. H. Thompson’s Map of Sonoma County, 1877, Sonoma County Library; “Supervisors Vote to Change Name of Old U.S. 101,” Petaluma Argus-Courier, July 9, 1958.

[3] “Board of Trustees,” Petaluma Argus, August 19, 1871.

[4] “Will Be Restored,” Petaluma Argus, December 2, 1881; “Should Be Replaced,” Petaluma Courier, January 4, 1882; “Hitching Posts,” Petaluma Courier, January 7, 1885; “Improvement,” Petaluma Argus, January 28, 1886; “Good,” Petaluma Courier, June 1, 1887; “About Streets,” Petaluma Courier, July 6, 1887; “Humane Society Holds a Meeting,” Petaluma Argus, October 4, 1905; “Planted New Trees on Main Street,” Petaluma Argus, March 12, 1909.

[5] Dedication of Masonic Temple,” Petaluma Argus, April 21, 1882.

[6] Ad for Pfau’s purchase of livery, Petaluma Argus, April 13, 1865; Ad, Petaluma Argus, October 1873; “Local Brevities,” Petaluma Argus, July 23, 1875; “Pfau’s Centennial Building,” Petaluma Argus, March 3, 1876 “Centennial Headquarters,” Petaluma Argus, July 14, 1876; Ad for Centennial Saloon and Music Hall,” Petaluma Courier, March 7, 1878; Ad for Eureka horse, Petaluma Courier, May 31, 1877; Ad, Petaluma Courier, March 24, 1880; “The Druids,” Petaluma Courier, December 22, 1880; Adair Heig, History of Petaluma: A California River Town (Petaluma, CA: Scottwall Associates, 1982), p. 143.

[7] Chinese stores and shanties are listed in the 1883 Sanborn map of Petaluma extending along Western Avenue from Kentucky to Main Street, and from there down Main and Third streets to D Street, as well as along B Street from Main Street to Fourth Street.

[8] “A Terrible Crime,” Petaluma Courier, January 27, 1886; “Ah Ti, the Murderer,” Petaluma Argus, January 30, 1886; Anti-Coolie Meeting,” Sonoma Democrat, February 6, 1886; “Going Below,” Petaluma Argus, February 13, 1866; “Sebastopol Anti-Chinese League,” Sonoma Democrat, February 27, 1886; “Blew Them Up,” Petaluma Argus, March 10, 1886; Chinatown fires (no headline) Petaluma Courier, September 21, 1887; “An Additional Story,” Petaluma Argus, April 3, 1886; Jeff Elliot examines holes in the accusations against the Wickersham’s cook: “The Wickersham Murders,” “Who Killed the Wickershams,” Santarosahistory.com, http://santarosahistory.com/wordpress/2017/05/the-wickersham-murders/.

[9] “Town Topics,” Petaluma Courier, May 21, 1893; “Courierlets,” Petaluma Courier, October 8, 1895; “Independent Foresters,” Petaluma Courier, October 9, 1896; “Salvation Meeting,” Petaluma Courier, November 13, 1896; “Courierlets,” Petaluma Courier, July 19, 1897; “Socialist Speaker,” Petaluma Courier, October 12, 1897; “The Day,” Petaluma Courier, July 3, 1901; “The Day Fireworks,” Petaluma Courier, July 5, 1902; “Tonight’s Band Concert,” Petaluma Courier, July 5, 1902; “Local Notes, Petaluma Argus, May 23, 1903; “City Trustees,” Petaluma Courier, August 16, 1904; “Congressman D.E. McKinlay,” Petaluma Argus, August 6, 1910; “Opening Band Concert,” Petaluma Courier, May 13, 1915; “G.W. Hoyle Will Be Speaker at Saturday’s Demonstration,” Petaluma Argus, April 15, 1918; “Band Concert Here Tonight,” Petaluma Argus, August 22, 1925; “Armistice Day Parade,” Petaluma Argus-Courier, November 8, 1930; “1934 Parade of Witches,” Petaluma Argus-Courier, October 17, 1934.

[10] “Council Votes Parking Place on Lower Main,” Petaluma Courier, October 19, 1920; “Beautify Main Street,” Petaluma Courier, October 20, 1920; “The Lower Main Street Park Will Remain as Originally Planned,” Petaluma Argus, November 2, 1920.

[11] The seven counties officially formed the North of Bay Counties Association to promote the highway, of which the Redwood Highway Association appears to have been a subsidiary, referenced as early as February 1922; “Redwood Highway Opens Vast Scenic World to Autoist,” San Francisco Examiner, July 21, 1921; “Great North of Bay Development Program Outlined at S.R. Session,” Santa Rosa Press Democrat, November 6, 1921; “North of Bay Association is Formed,” Weekly Calistogan, November 18, 1921; “Redwood Highway to Traverse Scenic Wonderland,” Cloverdale Reveille, January 27, 1922; “Petaluma C. of C. Urge Highway Completion,” Petaluma Courier, February 19, 1922; Peter J. Blodgett, “How Americans Fell in Love With Taking Road Trips,” Time magazine, August 15, 2015. https://time.com/3998949/road-trip-history/

[12] “Redwood Highway Suggested for Hiway,” Petaluma Courier, July 11, 1921; “C.C. Endorses Naming of State Highway and Boulevard Road District,” Petaluma Courier, September 9, 1921; “Santa Rosa Has Prominent Place on Map of Route of U.S. Highway,” Santa Rosa Republican, February 20, 1926.

[13] “Official Program for the Great Egg Day Celebration,” Petaluma Argus, April 19, 1921; “Prize Winners For Park Name,” Petaluma Argus, July 1, 1921; “Park Name is Debated by Council,” Petaluma Argus, July 6, 1921; “City Council Takes First Steps for Street Improvements and Repairs,” Petaluma Argus, July 19, 1921; “City Council Staged Forum on City Rezoning and the Type of Street Pavement to Be Used on Three Thoroughfares,” Petaluma Argus, August 4, 1925.

[14] “Hiram Hopkins Rounds Out 50 Years at G.P. McNears,” Petaluma Argus-Courier, June 1, 1951.

[15] “News Notes,” Petaluma Argus, December 13, 1916; “Living Yuletide Tree Planted,” Petaluma Argus-Courier, April 10, 1930; Petaluma Argus-Courier, November 8, 1930; “Santa Claus Will Arrive Here Tonight for the Big Christmas Festival,” Petaluma Argus-Courier, December 2, 1933; “Grand Xmas Opening Here to Take Place Tonight; Band Concert at Center Park,” Petaluma Argus-Courier, December 3, 1938; “Yuletide Street Decorations Dedication Here Tonight,” Petaluma Argus-Courier, November 30, 1946.

[16] “McDowell Park Work Urged by Recreation Unit,” Petaluma Argus-Courier, January 18, 1963.

[17] “Hospice of Petaluma Plans Tree Lighting Campaign,” Petaluma Argus-Courier, November 20, 1985; “Out and About in Petaluma,” Petaluma Argus-Courier, November 30, 2017.

[18] “Petaluma May Soon Receive El Camino Real Mission Bell,” Petaluma Argus-Courier, June 4, 1976; “Council Rejects Zoning for Apartment Complex,” Petaluma Argus-Courier, November 17, 1976; “Bell Marks Visit by Mission Priests,” Petaluma Argus-Courier, December 2, 1977.

[19] “Chamber May Build an Office,” Petaluma Argus-Courier, July 23, 1957; “Chamber Members Favor Center Park Site, 3 to 1,” Petaluma Argus-Courier, August 23, 1957; “C of C Office Move Runs into Opposition,” Petaluma Argus-Courier, August 8, 1957.

[20] “Center Park Facelift,” Petaluma Argus-Courier, April 30, 1980; “Center Park at Tribute to Helen Putnam,” Petaluma Argus-Courier, November 20, 1984; “Reconsider Tribute to Putnam,” Petaluma Argus-Courier, January 21, 1985; “New Location for Putnam Tribute,” Petaluma Argus-Courier, August 13, 1985; “Downtown Lot Could Become Park,” Petaluma Argus-Courier, October 22, 1985.

[21] “Iconic Redwood Cutdown,” Petaluma Argus-Courier, October 17, 2013.

Petaluma’s Days as a Roadside Attraction

*Petaluma’s Main Street looking north from Western Avenue, 1930 (photo courtesy of Dan Brown)*

On September 3, 1925, an auto caravan of 40 “cavemen” clad in the skins of mountain lions, panthers and wildcats, set off from Grants Pass, Oregon, to take possession of Petaluma, California. Before departing, they made sure to book 26 rooms at the Hotel Petaluma, requesting permission to set up a cave in the lobby.¹

The cavemen were bound for a convention promoting the Redwood Highway, a new auto route extending from the Oregon Caves Monument outside Grants Pass to the docks of Sausalito. The name “Redwood Highway” was coined in 1921 by A.D. Lee, a Crescent City hotelier, who believed the new scenic thoroughfare too lucrative to be designated by merely a number.²Regardless, in 1926 it would officially become part of U.S. Highway 101.

Lee’s inspiration for the name came from a conservationist group called Save the Redwoods League, who in 1918 mounted a campaign to preserve what remained of California’s old growth redwood groves by making them state parks.³

*Members of the Save the Redwoods League, 1920s* *(photo Humboldt County Historical Society)*

The conservationists’ call of the wild spoke to a new wave of automobility sweeping the country. No longer hampered by wretched roads, the limited speed and endurance of the horses pulling wagons and stages, or the inflexible timetable of steam locomotives, motor-savvy Americans were setting out aboard their gas-powered “vacation agents” for road trips to the wildest and most natural places on the continent.⁴

Auto tourists on the Redwood Highway, 1920s (photo public domain)

Petaluma’s Bungalow Auto Camp, 711 Petlauma Boulevard North at Cherry Street, 1928-1975 (photo Sonoma County Library)

To capitalize on the craze, Lee and a group of fellow entrepreneurs in Del Norte, Humboldt, and Mendocino counties launched the Redwood Highway Association.⁵ For help in convincing other counties to get on the bandwagon, Lee reached out to fellow “booster extraordinaire” Bert Kerrigan, secretary of Petaluma’s Chamber of Commerce.⁶

Known for putting Petaluma on the map as “The World’s Egg Basket,” Kerrigan specialized in the sort of razzle dazzle stunts that attracted filmmakers screening newsreels in movie houses across the country.

His National Egg Day was full of eye-catching visuals like the Egg Parade, Egg Queen, Egg Ball, Egg Day Rodeo of hens and horses, and a “chicken chase” down San Francisco’s Market Street accompanied by a biplane dropping chicken feathers affixed with coupons for free Petaluma eggs.⁷

*Bert Kerrigan, Secretary of Petaluma’s Chamber of Commerce and local egg booster, 1920 (photo Petaluma Historical Library & Museu*m)

The opportunity to position Petaluma as one of the last civilized outposts before driving off into the woods captivated Kerrigan. He went to work convincing Petaluma merchants to be among the first to adopt the use of “Redwood Highway” in their advertising, followed by the Sonoma County Board of Trade and the mayor of San Francisco.⁸

By the time Lee and 150 other members of Redwood Highway Association gathered at the Hotel Petaluma in 1925, Kerrigan had been shown the door as Petaluma’s ringmaster, having bled the Chamber of Commerce dry with his flamboyant stunts.⁹

His Redwood Highway legacy however lived on in the steady stream of autos and “auto stages” passing through town on summer weekends, bound for what travel brochures described as “the world’s most scenic Paradise Wonderland, 100 miles of giant redwood trees, primeval, primitive, and untrammeled, with streams full of fish and woods full of game.”¹⁰

*1921 map of the new Redwood Empire route (illustration courtesy of the San Francisco Examiner)*

The majority of the auto tourists were from Southern California. That led the Redwood Highway Association to believe they had a shot at displacing Highway 99—the future Interstate 5 running up the Sacramento Valley—as the main trunk between San Francisco and Oregon, and raking in some of the estimated $2 million ($32 million in today’s dollars) spent at roadside attractions along the way.¹¹

Turning to tourist conquest, they changed their name to the Redwood Empire Association.¹²

Brochure for Auto Stage Tour of Redwood Empire, 1928 (photo public domain)

The keynote speaker at their 1925 convention was Harvey Toy, California’s commissioner of state highways. Thanks to a recent two cent per gallon gasoline tax imposed by the state, Toy informed the group he had the funds to iron out the kinks in the Redwood Highway, making it a safe and efficient thoroughfare.¹³

The association’s treasurer, Santa Rosa banker Frank Doyle, who was part of a group advocating construction of a bridge across the Golden Gate, updated the group on the impact the bridge would have on tourist traffic north. To avoid becoming a bottleneck, Petaluma would need to widen its Main Street from two to four lanes.

*Frank Doyle, president of The Exchange Bank* *(photo public domain)*

The prospect gave local merchants pause. Main Street was not only the town’s main artery of commerce, but the heart of its social connections and celebrations, with ample 12 foot wide sidewalks and convenient diagonal parking lanes.

*Petaluma’s Lower Main Street late 1920s, where Center Park replaced carriage hitching posts (photo courtesy of Petaluma Historical Lib*rary & Museum)

The city had bent over backwards to assimilate the automobile since its arrival in 1903, paving Main Street’s bumpy cobblestones with asphalt, converting hitching posts to parking lanes, replacing liveries and stables with garages and filling stations. But reducing the width of the sidewalks and imposing parallel parking so as to accommodate four lanes of through traffic, struck many as a death knell for Main Street.

In 1935, with construction of the Golden Gate Bridge finally underway, the chief engineer of the state highway commission, Col. John Skeggs, paid Petaluma merchants a visit. Either widen Main Street to four lanes, Skeggs told them, or else the state would reroute Redwood Highway to the flats east of town.¹⁴

*The Golden Gate under construction, 1935 (photo public domain)*

Merchants proposed a compromise. They were willing to reduce the sidewalk widths from 12 to 9 feet to create a center third lane for making left turns, while retaining diagonal parking.

The matter remained at a standstill until May 1937, when the new bridge opened.

Cars lining up for the Sausalito ferry at Hyde Pier, San Francisco, 1937 (photo public domain)

The flood of through traffic the first two weekends convinced merchants they had no choice but to surrender to the motoring hordes of the Redwood Empire, converting Main Street to four narrow lanes and parallel parking.¹⁵

*Main Street looking south from Washington Street, 1950 (photo Petaluma Historical Library & Museum)*

Twenty years later, Kerrigan’s two lingering Petaluma legacies came to an abrupt end. The advent of poultry-raising factory farms throughout the country emptied the Egg Basket of the World, and the Redwood Highway abandoned Petaluma’s sluggish Main Street for the breezy new U.S. 101 freeway constructed east of town in 1957.

Into the vacuum poured thousands of auto commuters, who, thanks to the new freeway and Golden Gate Bridge, found San Francisco within easy driving distance from Petaluma. As the ranchlands east of town began filling up with suburban tract homes, Petaluma found itself transformed into a bedroom community.

While the new freeway alleviated through traffic on Main Street, it also dealt a blow to the hotels, restaurants, bars, and gas stations that catered to it. In an effort to attract freeway travelers, in 1958 the city changed the name of Main Street to Petaluma Boulevard North. Third Street, which extended from B Street to the new freeway entrance south of town, was renamed Petaluma Boulevard South.¹⁶

It wasn’t enough. New shopping malls on the eastside drained the downtown of foot traffic. By the 1960s, Petaluma Boulevard was pockmarked with empty shops and old, dilapidated buildings, forcing the city to impose an ordinance requiring owners to bring them up to code or else tear them down.¹⁷Many chose the latter.

*Boards on the windows of Wickersham Building on Petaluma Boulevard North, 1970s (photo Sonoma County L*ibrary)

In 1969, the city put before voters an urban renewal proposal calling for the demolition of all the buildings on the east side of Petaluma Boulevard from B to Oak streets, for the installation of a six-lane thoroughfare. Voters rejected it.¹⁸

In the mid-1970s, the city turned to historic restoration as a means of reviving the downtown, beginning with the Great Petaluma Mill, an abandoned grain mill downtown converted by Skip Sommer into a gallery of boutique shops and restaurants.

*Great Petaluma Mill’s B Street entrance, 1978 (photo Sonoma County* Library)

In a town besieged by homogenous housing developments, garden-variety business parks, and uniform chain stores, the unique character of Petaluma’s historic downtown proved the catalyst of its rebirth as a trendy nightlife and shopping district.¹⁹ That brought with it increased traffic and accidents, most of them sideswipes of parked cars due to Petaluma Boulevard’s inherently narrow travel and parking lanes.²⁰

In 2003, city planners proposed a traffic calming measure known as the “road diet.” Much like the city’s 1935 compromise proposal, it called for reducing the number of travel lanes from four to two, with a center third lane for making left turns.²¹

But unlike in 1935, many merchants opposed it, worried it would reduce downtown traffic. Like a gradual approach to healthy eating, the city administered the road diet in three stages, beginning in 2007 and 2013, with the final stage along Petaluma Boulevard South scheduled for completion in fall 2022.²²

Studies show the road diet has reduced collisions while maintaining the same level of pre-diet traffic, meaning that, a century after Kerrigan surrendered Main Street to the traffic of the Redwood Highway, Petaluma has finally recaptured the pedestrian-friendly heart of its downtown.²³

*Petaluma Boulevard today with road diet (photo courtesy of Scott Hess)*

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A version of this story appeared in the Petaluma Argus-Courier, July 22, 2022

FOOTNOTES

[1] “Men to Boost Highway Here,” Petaluma Courier, August 29, 1925; “Oregon Cavemen Coming, Bringing Their Own Cave,’” Petaluma Argus, September 2, 1925; “Will Stop at Hotel Petaluma,” Petaluma Argus, September 2, 1925.

[2] The basic routing for what became “Legislated Route Number 1” was defined in the 1909 First Bond Act, as part of a route from San Francisco to Crescent City. It was extended to the Oregon border by the 1919 Third Bond Act. Ground was broken for the route in August 1912. LRN 1 corresponds to present-day US 101 and US 199, which were assigned in 1926, between the Golden Gate and the Oregon border. https://www.cahighways.org/ROUTE001.html#LR001; “Redwood Highway Suggested for Hiway,” Petaluma Courier, July 11, 1921; A.D. Lee referred to as the “Father of the Redwood Highway”: “Officers are Elected by Highway Assn.,” Petaluma Courier, October 25, 1925; “Wanted—A Dozen More, The Del Norte Triplicate, March 26, 1920.

[3]“Redwood Highway Opens Vast Scenic World to Autoist,” San Francisco Examiner, July 21, 1921; Save the Redwoods League website, https://www.savetheredwoods.org/about-us/mission -history/

[4] Peter J. Blodgett, “How Americans Fell in Love With Taking Road Trips,” Time magazine, August 15, 2015. https://time.com/3998949/road-trip-history/

[5] The seven counties officially formed the North of Bay Counties Association to promote the highway, of which the Redwood Highway Association appears to have been a subsidiary, referenced as early as February 1922; “Great North of Bay Development Program Outlined at S.R. Session,” Santa Rosa Press Democrat, November 6, 1921; “North of Bay Association is Formed,” Weekly Calistogan, November 18, 1921; “Redwood Highway to Traverse Scenic Wonderland,” Cloverdale Reveille, January 27, 1922; “Petaluma C. of C. Urge Highway Completion,” Petaluma Courier, February 19, 1922.

[6] “C.C. Endorses Naming of State Highway and Boulevard Road District,” Petaluma Courier, September 9, 1921; “Redwood Highway Booster is Here,” Petaluma Argus, October 21, 1922.

[7] John Benanti, “The Man Who Invented Petaluma,” Petaluma Museum Association Newsletter, Spring 2013, pp. 9-10.

[8] “C.C. Endorses Naming of State Highway and Boulevard Road District,” Petaluma Courier, September 9, 1921; “Pamphlets Advertising Sonoma County and Redwood Highway,” Petaluma Courier, June 22, 1922; San Francisco Press to Boost Petaluma Egg Day and Sonoma County Fair,” Petaluma Courier, July 9, 1922.

[9] “Kerrigan Resigns as Secretary of the C.C.,” Petaluma Argus, June 4, 1924; Benanti, p. 10.

[10] “Transit Company Plans Tours on Redwood Highway,” Petaluma Courier, November 7, 1924.

[11] “North of Bay Association is Formed,” Weekly Calistogan, November 18, 1921; “Big Increase in Redwood Highway Use,” Petaluma Courier, October 20, 1925; “Redwood Highway Association Ends in Meeting with a Banquet,” Petaluma Courier, October 26, 1925;

[12] “’Redwood Empire’” is New Assn Name,” Petaluma Courier, October 3, 1926.

[13] “Officers are Elected by Highway Assn.,” Petaluma Courier, October 25, 1925; https://en.wikipedia.org/wiki/California_Department_of_Transportation;

[14] “Parking Bar to Petaluma Projects,” Petaluma Argus-Courier, January 25, 1935.

[15] “Improved Highway Facilities,” Petaluma Argus-Courier, June 15, 1937; “Petaluma Bottlenecks Doomed,” Petaluma Argus-Courier, May 11, 1938; “Traffic Lanes are Painted,” Petaluma Argus-Courier, June 8, 1938; “Active Council Works for Petaluma Progress,” Petaluma Argus-Courier, October 15, 1938.

[16] “Old Redwood Highway Renaming,” Petaluma Argus-Courier, June 23, 1958. “Supervisors Vote to Change Name of Old U.S. 101,” Petaluma Argus-Courier, July 9, 1958.

[17] “Dangerous Building Code Action by Council,” Petaluma Argus-Courier, November 21, 1967.

[18] “Measure D is Most Vital,” Petaluma Argus-Courier, June 5, 1969; “Only One Bond Issue Survives Election,” Petaluma Argus-Courier, June 11, 1969.

[19] “Mill Played a Key Role in Downtown Revitalization,” Petaluma Argus-Courier, January 9, 1980; “Bill Murray and Mayor Putnam,” Petaluma Post, February, 2014.

[20] “Boulevard ‘Road Diet’ to Begin in September,” Petaluma Argus-Courier, August 8, 2007; “Downtown Road Diet Nixed,” Petaluma Argus-Courier, October 8, 2009.

[21] “Boost in Economy, Increase in Traffic Downtown Anticipated,” Petaluma Argus-Courier, October 8, 2003; “Boulevard ‘Road Diet’ to Begin in September,” Petaluma Argus-Courier, August 8, 2007; “Downtown ‘Road Diet’ Narrowly Approved,” Petaluma Argus-Courier, October 7, 2010.

[22] Petaluma Boulevard Road Diet Funded,” Petaluma Argus-Courier, May 18, 2017; Petaluma Boulevard Road Diet, https://cityofpetaluma.org/pet-blvd-s-road-diet/

[23] “Have No Fear For Road Diets,” Petaluma Argus-Courier, July 14, 2016; “Petaluma Boulevard Road Diet Funded,” Petaluma Argus-Courier, May 18, 2017; “Petaluma Road Diet Nearly Finished,” Petaluma Argus-Courier, December 12, 2007; “Downtown ‘Road Diet’ Narrowly Approved,” Petaluma Argus-Courier, October 7, 2010; “Road Diet Begins Again,” Petaluma Argus-Courier, May 2, 2013.