The High Life and Low Times of a 19th Century Victorian Mansion
By John Patrick Sheehy & Katherine Rinehart
In 1967, attendees of Petaluma’s second annual Beauty Conference were treated to a bus tour around town, looking for areas in need of a facelift. The major blemishes they identified were dozens of abandoned chicken houses, decrepit remains of Petaluma’s heyday as Egg Basket of the World.1
But old chicken shacks weren’t the only eyesores marring the city’s good looks. The west side was pockmarked with timeworn Victorians, many of them carved into apartments during the Depression and World War II.
Following the tour, the city’s Beautification Committee, appointed by Mayor Helen Putnam to help spruce up the town, began a vigorous campaign to burn down the dilapidated chicken houses. By Christmas, 25 had been torched.2
The committee then turned its attention to the aging Victorians.
Facing decades of deferred maintenance, many Victorian landlords found it stylish—and less costly—to encase the houses in stucco, aluminum, or asbestos siding. Others merely covered up the polychromatic palettes of their ornamental houses with a single color of paint, commonly white with green trim.
During Petaluma’s suburban housing boom in the fifties and sixties, developers began bulldozing the Victorians and replacing them with modern ranch style homes. With their open floor plans and long, close-to-the-ground profiles, ranch houses offered a more informal and casual living style than the ornate, multi-floored Victorians, which struck many people as creepy and old-fashioned.
That was, until the sixties counterculture rediscovered their beauty.
Among the most striking visual icons of San Francisco’s legendary “Summer of Love” in 1967 were the old Victorians. A band of artists known as “the colorist movement” proudly reasserted their ornamentation and design in a dazzling array of hues as “Painted Ladies,” rekindling a love of Victorian architecture.3
That love soon spread to Petaluma. In February 1968, a group of local women, inspired by Mayor Putnam’s call to beauty, formed an advocacy group for the preservation and restoration of Victorians. They called themselves the Heritage Homes Club.4
The club held its second meeting at the Victorian home of their newly elected president, Shirley Butti.5 A fourth-generation Petaluman, Butti and her husband Plinio were in the process of restoring the long neglected Queen Anne mansion they had purchased at 11 Hill Drive. Locally known as “The Spooky House,” it was originally built in 1886 for Michigan lumber baron Melvin Clark and his wife Emily6
The Clarks began wintering in Petaluma in 1874, after Mrs. Clark’s father and stepmother, Edward and Sarah Ann Jewell, moved out from Michigan with their four children for Edward’s health. The Jewells apparently chose Petaluma because a nearby relative, Omar Jewell, owned a 680-acre dairy ranch in Olema.7
Melvin Clark operated a large wholesale grocery business in Grand Rapids with his brother. Planning to escape to Petaluma during Michigan’s snowy winters, Clark and his wife purchased a large Victorian for the family at the northwest corner of Liberty Street and Western Avenue.8
For reasons unknown, they sold the house after a year, and returned with the Jewells to Grand Rapids, where Melvin Clark ventured into the lumber business, soon becoming one of the largest lumber barons in the county, with thousands of acres of timber and mineral land, and a series of mills in Minnesota, Wisconsin, and the Puget Sound area.9
After Edward Jewell’s health took a turn for the worse in 1880, he returned with his family to Petaluma. The Clarks also returned, purchasing house on D Street.10 In 1885, they decided to build their own home, purchasing John McGrath’s 87-acre ranch extending across Petaluma’s west hills from Western Avenue to near Hayes Lane. The next year they erected a 14-room, three-story Victorian mansion—the future “Spooky House”—at the top of Western Avenue overlooking Petaluma.11
The house’s two and half storeys had irregular roof forms, with windowed gablets and two corner towners. The upper story was clad in fish scale shingles, and the lower in shiplap siding. The windows were long and tall, with colored squares of “flash glass” around the upper sashes. The veranda over the entrance included a small impediment with the letter “C” for Clark.
Clark Mansion turret, colored flash glass attic window, and triangle gable above portico with “C” for Clark (photo courtesy of Ken Butti)
The features were similar to other Queen Anne Victorians designed that same year in town by a young local architect named Ed Hedges, the A.L Whitney home on Sixth Street and the David Tibbitts home on Post Street, which indicate that Hedges may have been the architect.12
Two Queen Anne Victorians designed by Ed Hedges in 1886: the Whitney House, 312 Sixth Street, and the Tibbitts House, 322 Post Street (photos Sonoma County Library)
For 14 years, the Clark family wintered at the ranch, while the Jewells lived there year round, growing oats and barley.13 After Edward Jewell’s death in 1900, his widow and children relocated to Oakland, and the Clarks’ visits from Grand Rapids became less frequent.14 In 1905, they sold the mansion and ranch to the Hillside Land Company, a local development group headed by Alexander B. Hill.15
A scion of William Hill, one of Petaluma’s early bankers, “Allie” Hill joined his father’s banking firm in 1886. After his father’s death in 1902, he inherited a great fortune that reputedly made him the wealthiest man in Sonoma County. He also faced a period of personal turmoil, when in 1903, his wife Hattie, daughter of Hiram Fairbanks, another wealthy local banker, and the mother of his three children, divorced him in a very public court case.
A year later, in a surprising turn of events, Hill married Hattie’s sister Elizabeth, and soon after moved into the 8,500 square foot Victorian mansion of his in-laws, the Fairbanks, at 758 D Street.16
Alexander B. Hill and Hattie Fairbanks Hill (photos in public domain)
In the fall of 1904, he assisted his widowed mother, Josie Hill, in erecting the Hill Opera House on Keller and Washington streets—site of today’s Phoenix Theater—as a tribute to his father.17
A few months later, Hill and his partners purchased the Clark Ranch, and set about subdividing it into small lots for into small lots for “hillside villas, to be anchored by street named Hill Boulevard that stretched from Western Avenue to D Street. 18Hill selected a spot at the top of Bassett Street upon which to build a mansion for himself and his new bride.19
1910 Sanborn map of Hill’s street layout for Hillside Tract in section of map not colored, extending south from Western Avenue along Webster Street to B Street (map courtesy of Library of Congress)
Directly behind the Clark Mansion, Hill opened a quarry to provide crushed rock for the development’s roads and sidewalks. He left the mansion itself vacant, renting out a small white house beside it to the quarry’s foreman, German immigrant Louis Neilsen and his family.20
Aside from its unfortunate fate of residing upon a formation of valuable basalt, the mansion’s abandonment may have also been related to changing tastes. The egg boom overtaking Petaluma at the turn of the century gave rise to a professional class of doctors, lawyers, and merchants, who had little interest in the stylistic excesses of the Victorian era.
While Queen Anne style houses still held some appeal—especially those designed with large rooms and round turrets—buyers were drawn to the new Tudor and Colonial Revival homes, as well as the Craftsman and Shingle Style houses of the Arts & Crafts movement, with their emphasis on natural woodwork, large rooms in a horizontal orientation, and logical floor plans.
Early 1900s homes: Tudor Revival, 700 D Street; Shingle Style, 617 C Street ; Craftsman, 1197 E. Washington Street, (photos Sonoma County Library and Petaluma Historical Library & Museum)
Sales for Hillside Tract were slow to manifest. Lots in the flats along Webster Street quickly sold out, but those on the hillside failed to attract buyers, despite Hill’s significant investment in roads and water and sewer mains. A discouraged Hill never built his dream mansion, instead remaining at his in-laws’ mansion on D Street.
Finally, in 1919, Hill asked the city council to abandon the proposed street layout for the hillside they had approved earlier, and allow him to reconfigure the area into 5-acre farms, which, given the egg boom, were in high demand.21 He sold the Clark Mansion and 20 adjoining acres to the Neilsens for $10,350 ($163,000 in today’s currency).22
Hilma and Louis Neilsen outside Clark Mansion,1920s (photo courtesy of Shirley Neilsen Blum)
Three years later, Hill died, leaving an estate of $22 million in today’s currency. The remaining undeveloped parts of the Hillside Tract development were sold off to speculators.23
It wasn’t until after World War II that his vision for the development became a reality. With Petaluma’s egg boom in decline following the rise of factory farms in the Central Valley, the city began transforming into a housing suburb of San Francisco. One of the first suburban tracts built after the war was on Melvin Street (named for one of Neilsen’s sons), between Dana and English streets, by Blackwell Brothers in 1947.24
Two of the Neilsen’s sons, Elmer and Leo, on south side of Clark Mansion with a cow (photo courtesy of Ken Butti)
After purchasing the abandoned Clark Mansion in 1920, Louis and Hilma Neilsen set about restoring it with the help of their four sons. To help pay the mortgage, they converted the upstairs into a five-room apartment rental, and sold dairy cows, hens, kale for chicken feed, and goldfish they raised in a pond that had formed in the abandoned quarry. Hilma Neilsen also took in young children for day care.
In the mid-20s, they began subdividing their 20 acres into lots for sale, extending from the road to the mansion they now called Hill Drive, presumably in honor of Alexander Hill, down to Webster Street and across to Dana Street.25
After Louis Neilsen died in 1929, Hilma divided the downstairs of the Clark Mansion into two apartment units, living in one of the units until her death in 1943. Her sons Carl and Leo lived in the other unit. Her son Melvin, who became a doctor in town, built a house for his family at the top of Dana Street in 1941.26
Hilma Neilsen with son Leo on front porch of Clark Mansion, c. 1920 (photo courtesy of Shirley Neilsen Blum)
In the mid-50s, the family sold the house to Aloysius W. Boron and his wife. By that time it was well known as “The Spooky House,” which the Borons attempted to lay to rest, saying the ghosts were now guardian angels of the place. 27
Carl Neilsen claimed the rumor stemmed from the ghostly rattling of chains in the quarry, which lulled him to sleep at night as a boy.28 Eleanor Welch Ameral, who lived in the upstairs apartment in the 1940s, said the rumor started when Melvin Neilsen began studying late nights in the attic, leaving a light shining through the colored glass window, while the rest of the house was dark.29
In 1963, Shirley and Plinio Butti purchased the Clark Mansion for $13,000, or $116,000 in today’s currency, and reunited it into a single home. By that time, the mansion’s lot had been reduced to one-third of an acre, leaving it cheek-by-jowl with other homes on Hill Drive and Melvin Street.30
Shirley, a homemaker who would later open an antique store on Kentucky Street, and Plinio, a lumberman who soon became foreman of the Petaluma Co-operative Creamery, restored the exterior of the house in an array of colors, as well as the upstairs, where they lived with their three sons. They put off restoring the downstairs, which Shirley used for storing her vast collection of antiques.31
The Clark Mansion 1979 (photo Sonoma County Library)
In the spring of 1968, Shirley Butti assumed leadership of the Heritage Homes Club. A year later, one of Petaluma’s most prominent Queen Anne style homes, the Healey Mansion at the corner of Washington and Keokuk streets, designed by J. Cather Newsom, was torn down and replaced with a gas station. Built in 1903 by Petaluma merchant and city councilman Dennis J. Healey, it was converted in 1919 into a funeral parlor, which it remained until its destruction.32
The demolition of the Healey Mansion became a rallying cry that ignited the local preservation movement, eventually transforming Butti’s club into Heritage Homes of Petaluma. Over subsequent decades the organization helped to bring a number of Victorians—and their pretty colors—back to life, documenting and branding homes of historical significance with “Heritage Home” brass plaques, issuing preservation recognition awards, and hosting home tours.33
Healey Mansion at Washington and Keokuk streets, in the eve of its destruction, 1969 (photo Sonoma County Library)
The Buttis’ restoration of the Clark Mansion came to a halt after Plinio died in 1981. In 1987, Shirley moved into the house of her recently deceased mother on Eighth Street, and ten years later into a local senior living center. For 30 years the Clark Mansion sat vacant, except for Shirley’s antiques. After her death in 2018, her family sold the house for $949,550 to Karen Maxwell of San Francisco, who has since begun its next restoration.34
Clark Mansion interior, 2018 (photo courtesy of realtor.com)
Shirley’s antiques collection was another matter. While she was alive, she guarded it closely, not allowing anyone to touch it. Despite fears of being cursed for doing so, her family sold the collection in bulk to J.W. McGrath Auctions of Sebastopol. Within weeks of moving the collection to their store and warehouse, the McGrath Auctions building caught fire and burned down.35
The Spooky House had spoken.
*****
Thanks to Ken Butti, Shirley Neilsen Blum, and Amy Hogan for their assistance with the research for this story.
A version of this story appeared in the Petaluma Argus-Courier.
Footnotes:
[1] Petaluma Argus-Courier: “Beautification Plan Will Not Up Taxes,” September 28, 1967; “Assessor Clouds Issue on Chicken Houses,” October 23, 1967.
[2] “Cleaning Up Area Must Come First,” Petaluma Argus-Courier, December 18, 1967.
[3]Victoria Maw, “Restoration of San Francisco’s Victorian ‘Painted Lady’ Houses,” The Financial Times, October 11, 2013; “Rainbow Victorians and The Colorist Era,” S.F. Heritage, April 17, 2020. https://www.sfheritage.org/features/colorfully-painted-victorians/
[4] “Heritage Homes Meeting Friday,” Petaluma Argus-Courier, July 11, 1968.
[5] “So They Tell Me Column,” Petaluma Argus-Courier, April 1, 1968.
[6] Emails from Ken Butti to John Sheehy, August 2021; Petaluma Argus-Courier: “Lillian Tobin Claimed by Death,” February 9, 1950; “So They Tell Me Column,” June 4, 1958; “Obituaries: Lillian Helman Tobin,” October 20, 1977; “Obituaries: Plinio Butti,” April 22, 1981.
[7] Petaluma Weekly Argus, “Farms in Marin County,” November 17, 1873; “Frightful Accident,” July 16, 1875; “From Michigan,” December 1, 1876; Findagrave.com: Omar Jewell died January 1, 1875 at age 53, buried at Cypress Hill.
[8] Petaluma Weekly Argus: “Real Estate Sale,” August 14, 1874; “Petaluma Cheese Factory” February 27, 1874; “Petaluma Cheese,” June 19, 1874; “From Michigan,” December 1, 1876.
[9] Petaluma Weekly Argus: “Local Brevities,” February 25, 1875, April 9, 1875; “M.J. Clark is Summoned,” November 26, 1909; Ernest B. Fisher, Grand Rapids and Kent County, Volume 2 (Robert O. Law Company, 1918), pp. 84-85; Biography of Melvin J. Clark, http://www.migenweb.org/kent/white1924/personal/clarkmj.html
[10] “Personal,” Petaluma Argus, June 11, 1880; “Real Estate Transactions,” Petaluma Courier, February 22, 1888; “M.J. Clark is Summoned,” Petaluma Argus, November 26, 1909. Note: they sold the house at 920 D Street to Catherine Farley Brown in 1888, who then built the current Queen Anne Victorian on the property in 1893.
[11] Petaluma Courier: Real Estate Transactions,” March 18, 1885; “Fine House,” March 13, 1886.
[12] Dan Petersen, Petaluma’s Architectural Heritage” (Santa Rosa, CA: Architectural Preservation Associates, 1978), p. 52; Information on Ed Hedges homes built in 1886 provided by Katherine Rinehart.
[13] Petaluma Courier: “Courierlets,” February 10, 1882, May 1, 1889 May 22, 1897, April 18, 1898.
[14] “M.J. Clark is Summoned,” Petaluma Argus, November 26, 1909; Petaluma Courier: “A Good Man Gone,” June 12, 1900; “Courierlets,” July 28, 1900; “About People,” February 19, 1897, April 23, 1902, May 15, 1902, November 4, 1904.
[15] “Hillside Villa,” Petaluma Courier, March 3, 1905; “Ties Are Severed,” Santa Rosa Press Democrat, April 2, 1903.
[16] Santa Rosa Press Democrat: “Ties Are Severed,” April 2, 1903; “Betrothal Causes Surprise,” May 26, 1904. Note: Hill was living at his parents’ house at 106 7th Street until 1906, when he moved into the Fairbanks Mansion.
[17] “A.B. Hill is Taken by Death at His Home,” Petaluma Courier, June 14, 1922.
[18] “Clark Place Sold,” Petaluma Courier, February 11, 1905.
[19] “Hillside Tract to Aid Our Greater Petaluma,” Petaluma Argus, March 3, 1905.
[20] “Hillside Tract to Aid Our Greater Petaluma,” Petaluma Argus, March 3, 1905; 1910 U.S. Census, Petaluma, Louis William Neilsen; Interview with Shirley Neilsen Blum, August 27, 2021; “Hilma Marie Neilsen,” Petaluma Argus-Courier, October 11, 1943; Ad for L. Neilsen, chicken houses for sale, Petaluma Argus, June 9, 1909; Ad for L.W. Nielsen, hens and roosters for sale, inquire at hillside rock crusher, Petaluma Courier, May 11, 1912; Anna Keyes Neilsen, The Book of Anna, privately published memoir, 1999, pp. 31-35, courtesy of Shirley Neilsen Blum; Petition for Naturalization, U.S Department of Labor: Louis William Neilsen, no. 1502, November 13, 1928; Interview with Shirley Neilsen Blum, August 27, 2021.
[21] “To Abandon Hillside Tract,” Petaluma Argus, May 13, 1919; “The Action Will be Regretted,” Petaluma Argus, May 13, 1919; Ad by realtor D.W. Batchelor for Hill subdivision tracts, Petaluma Courier, August 8, 1919.
[22] Signed receipt for down payment and purchase terms, signed by realtor D.W. Bachelor, dated May 5, 1919; “Record of Survey: Being a Portion of the Lands of Jason Ferus Blum as Described by Deed Recorded Under Document No. 2002-101193, Sonoma County Records, 2017.
[23] “A.B. Hill is Taken by Death at His Home,” Petaluma Courier, June 14, 1922.
[24] “18 New Homes to Be Built In Petaluma,” Petaluma Argus-Courier, January 11, 1947.
[25] Ads placed by the Neilsens, Petaluma Courier: September 20, 1920, April 7, 1925, May 10, 1927, March 22, 1922, May 11, 1927.
[26] Interview with Shirly Neilsen Blum, August 27, 2021; Interview with Ken Butti, August 2021; Petaluma Argus-Courier: “Hilma Marie Neilsen,” October 11, 1943.
[27] “So They Tell Me Column,” Petaluma Argus-Courier, May 31, 1958.
[28] “So They Tell Me Column,” Petaluma Argus-Courier, June 4, 1958.
[29] Email to Katherine Rinehart from Eleanor Welch Ameral, July 28, 2008.
[30] Emails from Ken Butti to John Sheehy, August 2021.
[31] Emails from Ken Butti to John Sheehy, August 2021.
[32] Petaluma Courier: “Left for San Francisco,” June 4, 1903; “Certificate of Use of Fictitious Name,” June 14,1919.
Helen Putnam, new east side suburban development, 1970 (Sonoma County History & Genealogy Library)
In 1970, the idea of Petaluma citizens participating in shaping a path forward for their city was unthinkable. Outside developers were firmly in the driver’s seat, and they used their muscle and pocketbooks to ensure that no one got in their way.
But Helen DuMont Putnam, the city’s first woman mayor, did just that, shutting down all new development in the fall of 1970 to spend a year engaging with citizens in hammering out a new planning policy, one that would curb the urban sprawl overtaking the city.
That planning process not only united a city that had become increasingly split between its east and west sides, but it demonstrated that nothing gives people a sense of belonging more than having a or the chance to shape the community in which they live.
The plan that emerged was revolutionary, leading to a legal battle with developers over the next three years that unfolded in a series of dramatic twists and turns before ending up at the U.S. Supreme Court. The court’s decision would not only have an impact on the future of Petaluma, but on cities facing urban sprawl across the country, making Helen Putnam a torchbearer of the urban slow-growth movement.
Helen Putnam in Walnut Park, 1967 (Sonoma County History & Genealogy Library)
Surprisingly, it was not a path she ever envisioned for herself. Neither an activist nor a crusader, she was best known in political circles for bringing disparate people together in forging compromises. To most people outside her inner circles, she was the “nice lady with all the bracelets,” a reference to the 25 bracelets she wore on each arm her as her signature look.
But once Putnam committed to a course of action that she believed in, a willful and determined side of her personality kicked in, one best expressed by her favorite motto, “Full speed ahead.”
Stylish, charismatic, and strikingly tall, from the moment Helen DuMont arrived in Petaluma in 1931, she became known for her ability to infuse energy into every room she entered. Born in Bakersfield, raised in Alameda, she came to town at the age of 22, fresh out of UC Berkeley with a degree in education, to teach elementary school, and then junior high.
Putnam in Petaluma Spring Fashion Show, 1951 (Sonoma County History & Genealogy Library)
A classically trained pianist, during the 1930s Putnam played in a musical trio that performed at gatherings around town, including those of the Business and Professional Women’s Club, whose message to women at the time—that women needed to assume their share of responsibility for their communities by rendering public service—planted a seed in the mind of the young schoolteacher.
Putnam also began hosting local fashion shows, where she honed her skills as a mistress of ceremonies as well establishing a reputation as a fashion maven.
In 1937, she married Petaluma native Rutherford (Rud) Putnam, a service manager at a local auto dealer, and moved into the family home at B and Fair streets, whose address that became symbolic of another of her mottos: Be Fair. Four years later, she retired from teaching to devote her time to starting a family, giving birth to a daughter and son in short order. As a homemaker, Putnam prided herself on having a place for everything and everything in its place. That sense of order would carry over in her public service.
Putnam home, 900 B Street at Fair (Sonoma County History & Genealogy Library)
An outgoing personality whose conversation crackled with energy, Putnam was naturally drawn to networking among community organizations, beginning with the Gamma Gamma Society, a sorority that gathered for bridge and other amusements. As in almost every organization she joined, she quickly rose through the ranks to become president of the local chapter.
In 1947, she was coaxed by women in her network to run for a seat on the school board. Outpolling the other candidates, she was only the second woman to ever be elected to the board, and among current members, the only one with teaching experience. Recognizing Putnam’s natural leadership ability, her fellow board members chose her to serve as president, a position she would hold for the next 12 years.
1947 Board of Education, l to r: Norman Neal, Hall Weston, Putnam, C.A. Stimson, Charles Bock.
The school system she presided over in the late 1940s was dramatically different than the one she had experienced as a young teacher. Immediately following World War II, California discovered a second gold rush in suburban housing.
In Petaluma, as in other towns on the outskirts of large cities like San Francisco and Los Angeles, an influx of discharged servicemen from all over the country were moving into town with their young families, creating a housing crisis. To help address the crisis, the federal government subsidized developers in building a cascade of suburban tract homes for the veterans, and also provided the veterans themselves with low-interest home loans requiring no down payment.
To ensure that new suburban communities in places like Petaluma remained largely white, the government required developers to insert clauses into the deeds of the houses they built prohibiting the sale, resale, or even rental to people of color.
Farmland east of downtown Petaluma, 1939 (Sonoma County Genealogy & History Library)
Petaluma’s first suburban development, Madison Square, created by Goheen Construction of Mill Valley, broke ground in 1946 on the farmland east of town. Bounded by East Washington, Payran, and Vallejo streets, and extending north to the Petaluma River, it was the largest housing development the city had ever seen, ultimately comprising 240 homes.
A three-bedroom home in Madison Square sold for $7,000, or $92,000 in today’s currency, with a monthly mortgage of about $44, or about $600 in today’s currency. A similar, though smaller development also went up at that time on the west side near Petaluma High School, extending along Dana Street from Fair to Melvin streets.
Madison Square housing development, looking down Madison Street, early 1950s (Sonoma County Genealogy & History Library)
On the front lines of the sudden flood of young families into Petaluma were the elementary schools. As school board president, Putnam was tasked with mounting a school bond campaign to replace three cramped and outdated elementary schools built in the early 1900s—Lincoln, Washington, and McKinley—that failed to meet new earthquake safety requirements set by California’s recently passed Field Act.
Lincoln, McKinley, and Washington elementary school, late 1940s (Sonoma County Genealogy & History Library)
The bond passed, and in 1949, a new McKinley School, able to accommodate 200 students, opened on Ellis Street. A year later, it was already in double session. In just five years, from 1945 to 1950, Petaluma’s population grew from 8,000, where it had sat at since 1930, to 10,000 residents, a 20% increase.
In addition to raising capacity issues at McKinley, the two new elementary schools planned for the west side, McNear, which was already under construction, and Valley Vista, scheduled to open in 1954, were already in need of expansion, forcing Putnam to campaign for a second school bond as large as the first.
New McKinley Elementary School, Ellis Street, built 1949 (Sonoma County Genealogy & History Library)
As president of the school board, Putnam was provided a seat on the city planning commission, which gave her a bird’s eye view of another post-war tsunami: the dramatic rise in car ownership that set off a massive expansion of state highways. In 1949, the Sonoma County Board of Supervisors approved the location of a new freeway east of town, scheduled to open in 1957.
The news set off a land-buying spree of East Petaluma by developers. Two developers in particular, Blackwell Brothers of Santa Rosa and John Novak of Novato, both financed by Chicago and east coast backers, locked up farmland along both sides of the future freeway, and set about building tract homes.
Construction of U.S. 101 viewed from the new East Washington Street overpass looking north, 1955 (Sonoma County Genealogy & History Library)
Novak mapped out the land north of East Washington Street along McDowell Road, including 25 acres slated for the Petaluma Plaza Shopping Center, to construct 295 houses in a development called Novak Meadow.
The Blackwell Brothers were planning 385 houses south of East Washington Street along McDowell Road, in a development called McDowell Village. They also intended to build the Washington Square Shopping Center cater-corner to Novak’s shopping enter.
East Washington Street & McDowell Road, 1952 (Sonoma County Genealogy & History Library)
In 1952, five years before the new freeway opened, both developers began marketing their homes to commuters working in San Francisco, 45 minutes away by car. They were selling out. In exchange for requesting that the city annex their housing tracts, developers agreed to install sidewalks, sewers, street lighting, and fire hydrants, leaving the city on the hook for water, sewage, police, fire, and schools.
By 1954, the city had annexed another 1,800 acres for subdivisions on the east side, and also approved developments on the west side in the hilly neighborhoods of Sunnyslope, La Cresta, and Cherry Hill.
Housing construction on Hill Boulevard and Bassett Street above Petaluma High, 1955 (Sonoma County Genealogy & History Library)
Petaluma’s school population, which stood at 1,600 students in 1950, was projected to double by 1960. That placed Putnam back out on the campaign trail for yet another school bond, matched this time with a long term loan from the state for a combined total $4.2 million, or $40 million in today’s currency.
On the drawing boards this time were building two new schools on the east side—McDowell Elementary and the original Kenilworth Junior High on East Washington Street—and a replacements of the high school on Fair Street, which, having been built in 1915, was at capacity and deemed unsafe for earthquakes.
Petaluma High School, Fair Street, 1915-1959 (photo from 1920s postcard)
During this period, Putnam was also busy raising her profile in the area, especially among women, by making frequent appearances at PTA meetings, giving talks on Petaluma’s early history, and hosting fashion shows throughout the North Bay. In 1949, she became host of a midday talk show on KSRO radio, “Shopper’s Guide with Helen Putnam.” Targeted at homemakers, the show featured local news, shopping suggestions, and homemaking tips and was so popular it ran for five years.
Lillian McIntosh (seated), Putnam, and Eddie Dolan preparing for TV show on education at McNear School, 1952 (Sonoma County Genealogy & History Library)
Putnam also expanded her involvement in educational circles, joining the Sonoma County School Boards Association and rising though its ranks to become president in 1952. She followed a similar path with the California School Boards Association, becoming president in 1958.
By the late ’50s, Putnam was spending considerable time traveling around the state hobnobbing with various school boards and elected officials, including the governor, who appointed her a delegate to the 1955 White House Conference on Education hosted by the vice-president, Richard Nixon. While in Washington, D.C., she took the opportunity to visit the chambers of a former California governor she had worked with, Earl Warren, who had recently been appointed chief justice of the U.S. Supreme Court.
1955 White House Education Conference, l-to-r, Richard Nixon, vice-president, Putnam, Gardiner Johnson, chief of the California delegation (Sonoma County Genealogy & History Library)
But all the travel and hobnobbing increasingly pulled her away from Petaluma, where problems began to surface in the school district. In addition to the city’s increasing population, which jumped 40% from 1950 to 14,000 residents in 1960, the local tax assessment for schools was woefully insufficient, resulting in a group of underpaid, and very disgruntled, teachers.
In May of 1959, Putnam campaigned for increasing the tax assessment as well as for another large school bond to replace the junior high on Fair Street and build a second high school on the east side, which a decade later became Casa Grande High. The tax assessment passed, but the school bond did not, as voters made it clear they wanted to see a change on the school board. A month later, they got it.
Viewing model for new Kenilworth Junior High, 1955, l-to-r, Charles Bock, George Rohda, C.A. Stimson, Hall Weston, Norman Neal, Helen Putnam, Dwight Twist, and Fred Keeble (Sonoma County Genealogy & History Library)
Running for her fourth term as president of the board, Putnam was trounced along with another incumbent up for reelection. Six months later, their elected replacements succeeded in passing a new school bond twice the size of what she had asked for.
After her defeat, Putnam returned to teaching elementary school, first at Marin School and then at Waugh School. She also tried her hand at politics, campaigning for the Democratic nomination to a state assembly seat, where she placed fifth in a field of five.
Putnam teaching first grade, Two Rock Union School, 1960s (Sonoma County Genealogy & History Library)
In 1963, she was appointed principal and first grade teacher of Two Rock Union School west of town, a position she would hold for the next 15 years, most of them spent in public service as well. After wading back into politics as president of the local Democratic Club, in 1965 she decided to throw her hat in the ring as a candidate for mayor.
Mayors had traditionally been men drawn from the local business community. When her opponent pointed to her lack of business experience, Putnam demonstrated a graceful ability to reduce a political peer to a schoolboy, pointing out that “school business was big business.” In terms of budget and staff, it was in fact larger than most of the businesses in town.
Her mayoral campaign focused on three primary issues: generating new jobs by attracting clean, light industry to town; developing the Petaluma River into the business and recreational heart of the city, including rebranding Petaluma a river town as opposed to a chicken town, given that the local poultry business collapsed after World War II; and maintaining the city’s identity in the face of encroaching suburbia.
Putnam at the Petlauma Turning Basin, 1965 (Sonoma County Genealogy & History Library)
“The type of growth I’m interested in,” Putnam said, “is growth that retains Petaluma’s rank as a first-class city, not as a bedroom.”
That played well with many voters, among whom the watchword in the mid-1960s was “Let’s not become another San Jose,” referring to the south bay city that had been swallowed up by urban sprawl.
Elected Petaluma’s first woman mayor—or “electric mayor” as a second grader dubbed her, mispronouncing the word “elected”—Putnam was often showcased in the national press with a handful of other trailblazing women mayors. An informal survey conducted at the time by the Associated Press, found that the typical woman mayor was energetic but calm, outspoken but objective, and never lost her cool in public.
Ladies Home Journal, February 1973, featuring Putnam (Petlauma History Room)
Many had backgrounds as teachers, which imbued them with talents of fierce dedication, idealism, organizational ability, and a human concern for the “people” side of problems. Typically the first woman elected mayor of their city, they made a point of asserting their femininity and maintaining a ladylike dignity. As one woman mayor said, the trick to holding the respect of your colleagues and citizens was to, “Think like a man and act like a lady.”
Yet, their very presence made them reformers in a political system where decisions were largely made by men in smoke-filled back rooms, who then came out to announce them to women.
El Sombrero Restaurant, 215 Petaluma Boulevard North, 1965
Two of the favorite “back rooms” in Petaluma at the time were the morning coffee klatch at the U.S. Bakery on Petaluma Boulevard, where Della Fattoria is located today, followed by a two-martini lunch at El Sombrero restaurant on Petaluma Boulevard beside Penry Park.
But Putnam had no time for back room meetings, as her most immediate challenge as mayor was saving the downtown, and she chose to do so in a very public manner.
Helen Putnam meeting President Lyndon B. Johnson, 1966 (photo Petaluma Argus-Courier)
The new shopping centers on the east side were drawing foot traffic away from the downtown, throwing merchants into a financial tailspin. Commercial landlords, no longer able to command premium rents, were letting their buildings slowly deteriorate. East Washington Street, the sole, two-lane thoroughfare connecting the east and west sides of town, was chronically congested.
Wickersham Building, 170 Petaluma Boulevard North, 1973 (Sonoma County Genealogy & History Library)
To alleviate the congestion and hopefully draw more people downtown, Putnam spearheaded an initiative in 1967 to widen Washington Street to four lanes, including installing a new four-lane bridge over the river. She then began championing a federally sponsored redesign of the downtown called the Core Area Plan.
The plan centered on converting Kentucky Street between Western Avenue and Washington Street into a closed-off mall, a common solution for federally funded, urban renewal programs around the country at the time. Parking for the mall would be provided by demolishing all the buildings along the east side of Keller Street between Washington Street and Western Avenue.
Sketch of proposed Kentucky Street Mall, 1968 (Petaluma Argus-Courier)
The plan also called for demolishing all of the buildings along the east side of Petaluma Boulevard from D Street, where the Theater District sits today, to Oak Street, and installing a six-lane thoroughfare running adjacent to the Petaluma River, with a pedestrian walkway between river and thoroughfare.
Sketch of proposed Esplanade, 1968 (Petaluma Argus-Courier)
In June of 1969, the Core Area Plan was submitted to voters in the form of a bond issue, and rejected. In that same election, Putnam was reelected to a second term as mayor by a very slim margin.
During her second term, Putnam changed her stance on downtown development from destruction to restoration, embracing the local Heritage Homes movement, which had been born in 1968 out of a beautification project inspired by Putnam, and then spirited following the demolition of the Healey Mansion at the corner of Washington and Keokuk streets in 1969 to make way for a gas station.
Healey Mansion, corner of Washington and Keokuk Streets, built 1909 and demolished 1969 (Sonoma County Genealogy & History Library)
She also brought to town restoration developer Skip Sommer to begin reviving the historic downtown by converting the Petaluma Mill into specialty shops, as well as relocating to the Turning Basin two Victorian homes slated for demolition, one to make way for a Wendy’s restaurant and the other for a 7-11 convenience store.
The Great Petaluma Mill, Turning Basin (Sonoma Country Genealogy & History Library)
Meanwhile, development on the east side, which had continued apace at an average of 300 new homes a year during the ’60s, suddenly accelerated in 1970, when builders erected almost 600 homes, bringing the town’s population, which stood at 14,000 in 1960, to 27,000 by 1970.
With 900 additional homes having been approved for construction, another 5,000 residents were projected by the end of 1971, raising the town’s total population to 32,000. In the fall of 1970, the city council was presented with a slate of additional proposals, which, if approved, would increase the city’s population by the end 1972 to 37,000.
Why the sudden acceleration in development? The short answer was water.
Petaluma postcard, early 1970s (Petaluma Historical Library & Museum)
Prior to 1960, Petaluma’s main water supply was drawn from wells and the headwaters of Adobe Creek on Lafferty Ranch atop Sonoma Mountain. In 1961, the city council agreed to build an underground aqueduct that diverted water to town from the Russian River via the newly constructed Coyote Dam on Lake Mendocino. Substantial water capacity was added in 1962 with the approval of the Warm Springs Dam west of Geyserville, although it was delayed by challenges from environmentalists and slow growth advocates from opening until 1982.
The Russian River aqueduct extended to Novato, but no further into Marin County. That served as a natural limit on suburban development in southern Marin, which in turn, raised the cost of land there, meaning that a homebuyer could get the same quality and same sized home in Petaluma for 20% less than they would have to pay in Marin. With new tract homes selling in Petaluma in 1970 for between $25,000 and $35,000, or $150,000 to $200,000 in today’s currency, that represented a significant savings.
Hopper Street Sewage Treatment plant, built 1937 (Sonoma County Genealogy & History Library)
But while Petaluma had plenty of water thanks to the diversion of Russian River, it didn’t have adequate sewage treatment. The sewage plant, originally constructed in 1937, was expanded in 1965 to accommodate a maximum population of 32,000, a level the city wasn’t expected to hit until at least 1980, and certainly not in 1971. The soonest an expansion could be made to the plant was three years and half years away.
Putnam and the city council suddenly found themselves between a rock and a hard place. In January of 1971, they declared a moratorium on further land annexation and zoning changes. They also hired San Francisco consulting firm Williams and Mocine, to recommend revisions to the city’s 1962 General Plan. The consultants began by surveying residents. At the time, 76% of residents on the east side commuted to work outside of town, while 61% of residents on the west side worked in town.
Petaluma City Council, 1973. Seated l-to-r: Bill Perry, Mayor Helen Putnam, Jim Harberson; standing l-to-r, Bob Brunner, Jack Cavanagh, Bob Daly, Fred Mattei
They found that the majority wanted light industrial growth for jobs, open space of surrounding agricultural land, and a permanent greenbelt between Petaluma and towns to the north and south. Most importantly, they wanted controlled growth with a target population of no more than 40,000 people, considerably lower than the ultimate population of 77,000 envisioned in the city’s 1962 General Plan.
That became clear in June of 1971, when the mayor and the city council put a $2 million bond issue before voters, to be matched by federal funds, for expanding the sewage plant to accommodate a maximum population of 100,000. It was soundly defeated. As a stopgap measure, the city decided to fund a $3.8 million enhancement to the sewage plant from revenue bonds, with federal and state funds picking up 80% of the price tag. But it remained a temporary measure, as the enhanced plant fell short of meeting state standards.
Meanwhile, on the planning front, the city’s consultants convened a panel of six citizen committees to work on what came to be called the Environmental Design Plan. The draft plan was then subjected to a number of public hearings.
On the eve of the plan’s adoption, Putnam and the city council met with developers. At the meeting, Putnam pointed out there was a trend toward limiting growth in California communities, and the city’s proposed plan had the support of the state’s commission on city annexations, of which she was a member. It was in the best interests of all, she offered, that developers find a way which to work with the city on administering the plan, rather than opposing it.
Putnam at CALAFCO meeting, Sonoma County, 1974 (Sonoma County Genealogy & History Library)
The developers were not receptive. They wanted a more flexible plan, one that didn’t limit the number of new houses built per year, as they believed it would lead to an inequity in how permits were allotted among builders, especially since the city was planning to limit individual developers to no more than 100 units per year, and exert more influence over design and construction quality.
Such restrictions, they argued, would not only drive up land costs, as water restrictions had previously done in Marin, but also construction costs, as the 100-unit cap per developer reduced cost efficiencies. Those inefficiencies would be compounded if developers were required to build on the west side of town, as the city was proposing, where hills made development more costly than building in the flats on the east side.
The bottom line for developers was that the city’s restrictions were going to out price lower income buyers, who represented a large part of their market. One developer jokingly warned Putnam that if the plan was adopted, builders might “haul off and give you a good suing.”
A week later, on March 28, 1972, the city council approved the Environmental Design Plan. The plan limited new development to 500 units per year for the next five years; 250 on the east side and 250 on the west side. It also included a greenbelt around the city.
Front page of the Petaluma Argus-Courier, March 28, 1972
Given the plan’s impact on unincorporated areas adjacent to the city, Putnam and the city council sought out the approval and support of the county board of supervisors. But the supervisors withheld their endorsement, voicing concerns the plan was unfair to rural landowners, in particular dairy ranchers—many of them struggling to stay afloat at the time—who were denied the right to sell their property to developers at market value.
The supervisors were also concerned about legal challenges to the plan, which everyone knew was coming.
On April 24, 1973, a coalition of Bay Area construction interests filed suit against the plan in federal court, seeking to have it declared illegal on the basis that it infringed upon people’s constitutional rights to live where they wanted. The backdrop for the legal challenge was lawsuits being waged across the country against cities using redlining as a means of maintaining racial segregation.
Two months later Putnam was reelected to her third term as mayor on a platform of “orderly progress and prosperity,” as opposed to the helter-skelter approach the city had been hostage to. Also on the ballot was a measure asking residents to approve the new growth limits. Largely advisory, it passed by a margin of 5-to-1.
Putnam with architect Dick Lieb (r) at opening of new Petlauma Library, 1976 (Sonoma County Genealogy & History Library)
In January of 1974, Judge Lloyd Burke of the U.S. District Court in San Francisco issued a verbal ruling striking down Petaluma’s growth plan. The following April, he went further in his written ruling, demanding that Petaluma maintain its city services to meet “market demand” and not use measures designed to “limit growth,” which he contended served to raise property values to the point that constructing low-cost housing was no longer economically feasible.
The city immediately requested a stay of the order while they appealed to the Ninth Circuit Court of Appeals in San Francisco. Burke quickly denied their request. The city then appealed to the Ninth Circuit for a stay, which they also denied.
At this point, many would have thrown in the towel. But not Putnam. She carried on in her usual “full speed ahead” mode, asking the city’s outside legal counsel to make a last resort request for a stay order to Justice William O. Douglas on the U.S. Supreme Court, which he granted.
Ninth Circuit Court of Appeals, San Francisco
On Valentine’s Day, 1975, a three-judge panel of the Ninth Circuit Court of Appeals heard Petaluma’s case. Attorneys representing the city argued that Petaluma was under unsustainable growth pressure by market forces, growing at a rate of 5% a year, versus 1.7% for the rest of the Bay Area, and 1.1% for the state. They held that the city should not have to provide services dictated by the whims of the housing market; nor plan the city’s development based on what developers wanted; nor be forced to annex land.
On August 23, 1975, the Ninth Circuit ruled that the city was within its rights “to preserve its small town character, its open spaces, and low density of population, and to grow at an orderly and deliberate pace.”
Now it was the builders’ turn to appeal the ruling, which they did, petitioning the U.S. Supreme Court to hear their case.
Up to that point, the city had spent $48,000, or roughly $250,000 in today’s currency, on legal fees. Of that amount, $11,000 had been covered by donations from other cities, in average donations of $250. The developers had spent $75,000, or the equivalent of $360,000 in today’s currency. Going to the Supreme Court was expected to cost each side another $20,000, or roughly $100,000 in today’s currency.
On February 23, 1976, the U.S. Supreme Court refused to hear the case, letting stand the ruling of the lower court.
Front page of the Petaluma Argus-Courier, February 23, 1976
Later that year, a new majority was elected to the Sonoma County Board of Supervisors. They soon followed Petaluma’s lead in approving a new general plan that called for concentrated growth in the cities, limited development in rural areas, preservation of agricultural lands, and greenbelts between urban areas.
The new plan was timely, as right after Petaluma adopted its growth limits in 1972, the development tsunami moved on to Rohnert Park to the north of town, where a standard building lot sold for $10,000 less than in Petaluma, and $20,000 less than in southern Marin.
As developers descended upon Rohnert Park, the city’s population, which stood at 7,200 in 1972, tripled within six years to 22,000. In 1978, the city resorted to implementing its own growth management plan of 650 units a year, placing a hold on land annexation.
Meanwhile, Petaluma had become the darling of the “slow growth movement,” with Putnam receiving invitations to speak around the state and across the county. The second wave of feminism was happening all around her, and as one of only handful of women mayors in the country, she was asked to speak before women’s organizations, including the inaugural meetings of the Sonoma County chapters of NOW and the National Women’s Political Caucus.
But Putnam never served as a spokesperson for the feminist movement, nor even made public references to it. Instead, she was something more important than a mouthpiece: she was a model.
Putnam speaking at League of California Cities convention in San Diego, 1976 (Sonoma County Genealogy and History Library)
In 1976, Putnam was elected the first woman president of the League of California Cities. Later, in 1982, the league created the Helen Putnam Award for Excellence in her honor that continues to this date, bestowed upon city governments that demonstrate innovative problem solving.
In 1978,Putnam successfully ran for a seat on the county board of supervisors, representing Petaluma, Penngrove, and Cotati. Sadly, becoming a supervisor required that Putnam step down as principal and first grade teacher of Two Rock Union School.
As only the second woman elected to the board, she served alongside Helen Rudee, the first woman elected two years before. Much of the board’s focus in Putnam’s first four years was devoted to implementing the new general plan which imposed controlled growth upon the county. She was reelected to a second four-year term in 1982.
Sonoma County Board of Supervisors, 1982. Seated l-to-r, Helen Rudee, Bob Adams, Helen Putnam; standing Nick Esposti, Ernie Carpenter
Two years later, Putnam entered the Petaluma hospital for cancer surgery. She unexpectedly died following the surgery of a blood clot at the age of 75.
A few months before, she had addressed a black-tie fundraiser in Petaluma for California Lt. Governor Leo McCarthy, sponsored by the Petaluma branch of the American Association of University Women.
“I’m proud,” she told the gathering, “very proud, that everything I’ve done in my adult life, no matter how it turned out, I’ve done right here in this town.”
It was, McCarthy later remarked, like witnessing a real-life character from Thornton Wilder’s play “Our Town.”
Helen Putnam dancing in the aisles with Petaluma grocer Bob Mallot, 1955 (Sonoma County History & Genealogy Library)
*****
SOURCES
Newspapers 1930-1946
Petaluma Argus-Courier: “Annual Dinner of Commerce Chamber,” March 13, 1934; “Elks Will Hold Memorial Service Sunday Night,” November 30, 1934; “B.P.W. Hold Spring Fashion Show,” February 27, 1937; “Petaluma’s Baby Service Club Receives Charter,” AC, May 21, 1937; “Miss Helen Du Mont is Bride at Oakland,” July 19, 1937; “Easter Bonnet Parade is Scheduled for Tonight at Woman’s Club,” March 9, 1939; “N. Thompson Again Heads School Board,” July 10, 1941; “$500,000 Housing Program Here,” April 2, 1946; “Style and Color Feature Fashions on Display at Show Given by Silver Spray Lodge,” April 6, 1946.
Newspapers 1947-1964
Petaluma Argus-Courier: “18 New Homes to Be Built In Petaluma,” January 11, 1947; “Alice Burmester Installed as New Gamma Gamma President by Helen Putnam,” March 13, 1947; “W.J. Minogue Holds Lead in Election,” June 17, 1947; “Helen Putnam Heads School Board,” July 2, 1947; “All Out Vote Urged in Special School Bond Election,” June 21, 1948; “Petaluma Gets Plan for New Freeway,” August 31, 1948; “Mrs. H. Putnam Represents School Boards at Trustees Convention at Long Beach,” October 16, 1948; “The Schools of Today,” April 26, 1949; “First of 1949 Fashion Series,” May 25, 1949; “Early Petaluma is Subject of Talk by Mrs. Helen Putnam,” October 21, 1949; Ad for “Shopper’s Guide with Helen Putnam,” December 12, 1949; “City Council,” December 20, 1949; “Helen Putnam in Demand as Fashion Show Commentator,” October 11, 1950; “Great Changes Are Expected Here Due to the Residence Area,” January 5, 1952; “Sonoma County School Trustees Association,” May 26, 1952; “Mrs. Putnam Quits City Planning Commission,” December 8, 1953; “Mrs. Putnam Reports NSBA Convention, Atlantic City,” March 9, 1954; “Board President Writes, A Look at Area’s Schools: with New Money, Without,” December 4, 1954; “Bond Issue, State Loan Both Carry,” December 8, 1954; “Shopping Center, More Homes Due,” January 27, 1955; “Novak Expands Plan for East Petaluma,” August 19, 1955; “Education Chief Returns; Opposes U.S. Education Aid,” December 6, 1955; “Another Big Subdivision Planned,” February 22, 1956; “Kenilworth School Dedication Sunday,” September 14, 1957; “Mrs. Putnam Speaks Against Tenure Plan,” April 16, 1959; “Immediate need is Solved; Later Need is Postponed,” May 21, 1959; “Voters Drop Two From School Board,” June 10, 1959; “High School District Can Now Play New Schools,” November 5, 1959.
Santa Rosa Press Democrat: “$150,000 Special Bond Issue for Schools is Called,” September 21, 1950; “Bay Area Population Wave Rolls Toward Lower Sonoma County,” October 21, 1956; “Hope of the Future Is in Our Schools,” October 21, 1956.
Newspapers 1965-2010
Long Beach Independent: “Mayors Predict More Women in Government,” July 25, 1977.
Los Angeles Times: “Petaluma Doing ‘Just Fine’ After 17 Years of Controls,” April, 11, 1988.
Petaluma Argus-Courier: “Helen Putnam, First Woman Ever to Seek Office of Mayor,” Argus-Courier, May 25, 1965; “Group Formed Here to Restore Older Homes,” February 8, 1968; “Probe City Sewer Future,” October 16, 1970; “Annexation Rejected by Council,” December 8, 1970; “Planning Department Pays Key Role in Area Future,” April 24, 1971; “Residents favor Industry, Open Space,” April 13, 1971; “Support the Sewer Bond,” June 1, 1971; “Bind Measure in Close Vote,” June 9, 1971; “Planners Ask that Citizens’ Committees be Established,” September 9, 1971; “Sewage Disposal Problems Council’s Latest Headache,” October 21, 1971; “Environmental Design Plan Report Tuesday,” November 17, 1971; “Sewer Improvement isn’t Answer,” January 12, 1972; “How to Control Growth?” April 11, 1972; “House Builders Meet with Council on 500,” March 23, 1972; “Design Plan Passes; Is Effective at Once,” March 28, 1972; “Petaluma Environmental Play Fails to Get OK,” January 25, 1973; “Housing Limit Challenged,” April 25, 1973; “Good Case for Housing Limit,” April 26, 1973; “Putnam Traces Deeds for City,” June 8, 1973; “Measure A,” June 11, 1973; “Putnam, Mattei, Brunner, Harberson Elected to Petaluma Council Positions,” June 13, 1973; “City Loses Growth Suit,” January 18, 1974; “City Growth Ordinance Outlawed,” April 29, 1974; “Judge Burke Denies Stay in Petaluma Growth Case,” May 25, 1974; “Stay Requested on Growth Judgment,” July 11, 1974; “Growth Ruling Stay Ordered by Douglas,” July 15, 1974; “Growth Plan Upheld,” August 13, 1975; “Growth Case Moves to High Court,” AC, December 31, 1975; “Growth Review Denied,” AC, February 23, 1976; “Mayor Putnam Voices Excitement for Future,” October 19, 1976; “Putnam Elected Supervisor,” November 8, 1978; “Madame Mayor” Begins New Career,” December 25, 1978; “Helen Putnam Dies,” July 3, 1984; Don Bennett, “A Look back at Petaluma’s First Shopping Center,” August 20, 2010.
San Antonio Express: “More Females Go Into Politics,” April 14, 1968; “The Maternal Mayors?” March 10, 1968.
San Francisco Examiner: “The Lady is a Mayor,” June 27, 1965.
Santa Rosa Press Democrat: “Mrs. Putnam to Run for Mayor’s Post,” April 12, 1965; “County Supervisor Race: Growth is Key Issue to Putnam, Cavanagh,” October 3, 1978; “Putnam Elected Supervisor,” November 8, 1978.
Magazines, Books, Journals, Websites
California Planning & Development Report, “Petaluma Marks 30 Years Of Growth Control,” Apr 1, 2002. https://www.cp-dr.com/articles/node-962
City of Petaluma: General Plan 2025 (May 2008). https://cityofpetaluma.org/general-plan/
Bernard J. Frieden, “The Exclusionary Effect of Growth Controls,” The Annals of the American Academy of Political and Social Science, Vol. 465, Housing America (Jan., 1983), pp. 123-135.
Marisa Kendal, “For Whites Only: Shocking Language Found in Property Docs Throughout Bay Area,” Bay Area News Group, February 26, 2019. Bayareanewsgroup.com.
Ladies Home Journal: “The Mayor’s a Lady,” February, 1973.
Andrew Martin, Petaluma Memories Video Series, “Helen Putnam,” 2012, archive.org https://archive.org/details/cstr_vid_000248/cstr_vid_000248_04.mp4
“Helen Putnam, Papers and Correspondence, 1947 – 1984,” History Room, Petaluma Public Library.
Richard Rothstein, The Color of Money: A Forgotten History of How Our Government Segregated America (Liveright Publishing, reprint edition), 2017.
Seymour I. Schwartz et al., “The Effect of Growth Control on the Production of Moderate-Priced Housing,” Land Economics, Vol. 60, No. 1 (Feb., 1984), pp. 110-114.