The Suffragist’s Sex-Crazed Kid Sister

Suffrage and Prohibition: A Tale of Unintended Consequences

Flappers out and about in New York City, 1920s (photo Getty Images)

In June of 1932, Dr. Harry Gossage, Petaluma’s former mayor, signed a resolution along with 41 other Sonoma County physicians calling for the decriminalization of wine and beer. It had been 12 years since Prohibition became the law of the land. With it came many unintended consequences, the most surprising of which was permitting women, previously banned from imbibing in public, to join the party in speakeasies and drink to their hearts’ content.

That taste of personal liberation, along with Margaret Sanger’s recent launch of the Birth Control League and ratification of the 19th Amendment giving women the vote, inspired a generation of young women to energetically push against the barriers of economic, political, and sexual freedom. Breaking one law—in this case, the Volstead Act that enforced Prohibition—gave them an unspoken license to break other social mores of their parents’ Victorian generation.

Petaluma’s Main Street, 1922 (photo Sonoma County Library)

Scorned by many at the time as outrageous, immoral, and even downright dangerous—the “sex-crazed kid sister of the suffragist”— they tossed off their corsets, bobbed their hair, shortened their skirts, and, bucking all conventions of acceptable female behavior, became “flappers,” the first generation of truly independent American women, imbibing cocktails and dancing to jazz tunes in speakeasies with an abandon never before seen.

Thanks to the unexpected liberating convergence of suffrage and Prohibition, they were able to step down from the confining Victorian pedestal of moral purity, and enter a new realm of permissibility.

Two women on ferry to San Francisco, 1920s (photo Sonoma County Library)

The 1932 resolution signed by Dr. Gossage and others came during a presidential election year, as the country was entering its third year of the Great Depression. One of the wedge issues that year was Prohibition. Republican president Herbert Hoover, who had designated Prohibition the country’s “noble experiment,” supported its continuance.

His challenger, Democrat Franklin Delano Roosevelt, whose platform called for the government taking a major role in addressing the Depression, favored its repeal, looking to restore to the federal treasury billions of dollars in lost tax revenues alcohol sales had generated prior to Prohibition, money now lining the pockets of bootleggers.

But taxes weren’t the only reason people called for Prohibition’s repeal.

The “drys,” or Prohibition advocates, decried alcohol as the root cause of all societal evils, including laziness, promiscuity, violence, crime, and poverty. Eliminate the drink, they claimed, and Americans will be happier, healthier, and more prosperous.

Pro-Temperance Cartoon from the 1900s (photo Fotosearch/Getty Images)

While acknowledging that giving up booze wouldn’t be easy for many, they contended that after some initial resistance, people would reconcile themselves to a world without alcohol, and quickly come to value its moral impact on life. They also predicted that once drinkers with entrenched habits died off, a new generation of young people would have grown up not even knowing what liquor was.

Sadly, they misjudged American youth, of whom, Mark Twain sagely noted, “it is the prohibition that makes anything precious.” That went for much of the rest of the country as well.

Speakeasy in New York City, 1932 (photo Getty Images)

People like Gossage who signed the resolution calling for legalization of beer and wine saw it as a means of addressing Prohibition’s adverse consequences. That included restoring respect for the law, reducing the health risks of unregulated alcohol, and providing a “great moral benefit to the nation.”

Ironically, morality was supposedly what had brought Prohibition about in the first place.

The temperance movement began in the 1820s and ’30s as part of a religious American revival called the Second Great Awakening. It was led largely by men until the 1870s, when the Woman’s Christian Temperance Union was created.

Petaluma women were at the forefront of the WCTU movement, forming California’s first chapter in 1879. They soon after hosted the first statewide convention, and in 1883, welcomed to town the organization’s dynamic national president, Frances E. Willard.

The Sonoma-Marin WCTU, 1910 (photo Sonoma County Library)

Under the slogan “do everything,” Willard energized a sisterhood of 150,000 women across the country by pursuing a range of social reforms in addition to temperance that she referred to as Christian Socialism.

They included children’s education, orphanages for street children, asylums for inebriate women, equal pay for equal work, and raising the age of sexual consent from 10 to 16. She also forged an alliance with the woman’s suffrage movement in hopes that women would one day be able to advance those social reforms at the ballot box, using “the ballot as a bayonet.”

Frances E. Willard, WCTU president 1879-1898 (photo Getty Images)

To appeal to her more timid conservative members, particularly those on the east coast, who believed that a woman’s place should remain in the home and not in the dirty realm of politics, Willard advocated for “home protection” against the tyranny of drinking men, and the belief that woman’s innate morality would cleanse the nation of its sins.

As a wholesome alternative for men looking to quench their thirst in the saloon, the WCTU installed public water fountains in parks and town squares across the country, including, in 1891, upon the street corner beneath the town clock in Petaluma. The town reportedly had 50 saloons at the time, or one for every 60 residents, a number of them within close proximity of the fountain.

Etched into the side of the Petaluma fountain the ladies of the local WCTU wrote, “Total abstinence is the way to handle the alcohol problem.”

WCTU fountain, Petaluma Boulevard & Western Avenue, Petaluma (photo Sonoma County Library)

Following Willard’s death in 1898, the national WCTU dropped its support of suffrage, refocusing its efforts strictly on home protection and maintaining the social purity of women.

In turn, the National American Woman Suffrage Association led by Susan B. Anthony and  Carrie Chapman Catt at the time, sought to distance themselves from the temperance movement, which they feared had created too many enemies for woman suffrage.

Petaluma’s WCTU chapter, however, retained its support of the suffrage movement, right up until 1911, when women won the right to vote in California.

Group of Bay Area women campaigning for state suffrage amendment in 1911 (photo Underwood Archives/Getty Images)

While women nearly doubled the number of voters in the state, state propositions in 1914 and again in 1916 calling for prohibition of liquor were soundly defeated, indicating that California women were not single-issue voters when it came to alcohol.

Despite Willard’s efforts, the temperance movement itself didn’t gain impactful national momentum until the 1890s, when a group of men formed the Anti-Saloon League, effectively pushing the women of the WCTU to the sidelines. Unlike Willard, the League focused on a single goal of getting rid of alcohol.

It would turn out to be the most effective political group in American history, setting a model for the way politics are still practiced today.

National officers of the Anti-Saloon League (photo Library of Congress)

Composed primarily of Methodists and Baptists, the Anti-Saloon League was well funded and highly organized, with a massive printing operation in Ohio that churned out 300 tons of propaganda each month, effectively turning alcohol into a political wedge issue that mobilized supporters across the country. Politicians of either party who opposed Prohibition were met with retribution at the polls from the League’s Christian voter base.

Led by Wayne Wheeler, the League primarily focused their attacks on the beer, wine, and liquor industries, in the belief that alcohol was a drug being pushed upon Americans, and once the pusher was eliminated, people would naturally stop drinking, as temperance, in their view, was the innate state of human beings.

Anti-Saloon League rally with “vote dry” signs (photo courtesy of John Binder Collection)

What they either failed or merely chose not to recognize, was that while excessive drinking was indeed a serious problem, especially among the working class, alcoholism was also symptomatic of deeper underlying conditions arising from the massive industrialization, urbanization, and immigration transforming the country, including overcrowding, harsh working conditions, crime, and poverty.

For all their talk of a moral movement to save people from alcohol by getting rid of the saloon, what the Anti-Saloon League and their temperance allies in the WCTU really worried about was who the saloon catered to: the immigrants flooding the country at the turn of the century.

Immigrants arriving at Ellis Island, 1900s (photo courtesy of New York State Archives/Empire State Digital Network)

That was certainly true of the temperance movement in Petaluma. Having been settled in the 1850s and ’60s largely by white, Anglo-Saxon Protestants from New England, the town experienced its first wave of immigrants in the 1860s with the arrival of the Irish.

They were followed in the 1880s by Swiss Italians from the Canton of Ticino, in the 1890s by Portuguese from the Azores, Germans from the Isle of Fohr, and Danes from Frisia on the North Sea, and finally, in the early 1900s, Eastern European and Russian Jews escaping the pogroms in their home countries.

Jewish Community Center opening August 1925 (photo courtesy of B’nai B’rith Jewish Center)

While these immigrants were eager to begin new lives in Petaluma, they were not willing to give up their native culture, which included their drinking habits. For most of them, drinking was not a moral vice but an integral part of their culture.

At the turn of the century, Petaluma’s saloons were largely affiliated with specific ethnic groups, which helped to keep their native traditions alive, providing spaces where they could converse in their native tongues, or read in their native language. They also served as headquarters for planning dances, festival, lectures, political rallies, and funerals.

Domenico Pometta’s Swiss Saloon, Main Street, Petaluma (photo courtesy of Margaret Pometta Proctor)

But rather than view these various cultures as part of the great American melting pot, the Anti-Saloon League and WCTU saw them as cauldrons of sin and debauchery. What they feared most was that the immigrants represented large numbers of new voters who were going to change the America they knew.

To stop that from happening, they embarked upon a campaign to “Americanize” the immigrants, beginning with shutting down the one of their primary community hubs, the saloon.

For assistance in that effort, they turned to the Ku Klux Klan, which had seen a revival in 1916 following D.W. Griffith’s sensational blockbuster film Birth of a Nation, originally called The Clansman. The Klan viewed their alliance with the Anti-Saloon League as being consistent with their broader mission of purifying the race of the nation.

Poster by Rollin Kirby of the Anti-Saloon League and KKK alliance, 1923 (photo Library of Congress)

They also formed an alliance with the U.S. government once Prohibition was imposed, serving as a citizen militia to the Federal Prohibition Bureau, which began deputizing volunteers, including members of the Klan, to expand its ranks in enforcing the new law.

Members of the Ku Klux Klan marching down Pennsylvania Avenue in Washington DC., August 19, 1925 (photo Topical Press Agency/Getty Images)

If local law enforcement could not or would not do their duty—largely because they were on the take or else simply looked aside—the Klan stepped in, violently raiding distilleries, speakeasies, and even private homes.

Not surprisingly, they used the laws prohibiting alcohol to wage war against the groups they identified as the enemies of “one hundred percent Americanism”—Catholics, Jews, and Blacks.

Petaluma Argus article on a local Ku Klux Klan rally, June 1, 1925 (Newspaper.com)

In Petaluma, the Klan made its presence well known during the mid-1920s, including staging a cross burning during a rally out near the Petaluma Adobe, a blaze so large it was visible from the downtown.

The Anti-Saloon League had originally launched its campaign to achieve national prohibition through a constitutional amendment in 1913, while celebrating its 20th anniversary at a convention held in Columbus, Ohio. That same year, the League threw their support behind ratification of the 16th Amendment to the constitution, which allowed Congress to begin collecting income taxes.

Up until that time, some 30 to 40 percent of the government’s income since the time of the Civil War had come from alcohol taxes. Passage of the 16th Amendment took away from the alcohol industry one of its major defenses against federal Prohibition, as it eliminated the government’s dependency on alcohol sales taxes.

“The Hun Rule Association,” a political cartoon used by the Anti-Saloon League to vilify the German brewing industry in the U.S. during the 1914-1917 (illustration public archives)

World War I helped the League’s cause as well. Since most beer brewers were of German decent, the Anti-Saloon League used it’s propaganda machine to equate immigrants, and therefore drinking, with being anti-American.

Six years later, in January of 1919, the Anti-Saloon League was finally able to claim victory for its Prohibition campaign when the 18th Amendment was ratified by the states.

Anti-Saloon League paper, The American Issue, with headline, “U.S. Is Voted Dry” (photo Anti-Saloon League Museum)

As drinking supplies dwindled during the first few years of Prohibition, the national level of alcohol consumption dropped 70 percent, raising speculation of a new alcohol-free economy.

Real estate developers and landlords looked forward to rising rents as seedy neighborhoods, formerly anchored by saloons, improved. Theater owners anticipated new crowds looking for ways to entertain themselves without alcohol. Manufacturers of chewing gum, grape juice, and soft drinks began ramping up production to meet anticipated demand.

Sonoma County’s most zealous detective, John Pemberton, right, with federal agents raiding a still (photo Sonoma County Library)

None of it came to pass. Although the overall American economy experienced a boom during the 1920s—including in Petaluma, where the local egg industry provided citizens with one of the highest incomes per capita in the country—Prohibition’s economic impacts were largely negative.

The amusement and entertainment industry saw a decline across the board. Restaurants failed, as they could no longer make a profit without serving beer and wine.

Mystic Movie Theater, 1927 (photo Sonoma Country Library)

Theater revenues declined, including at Petaluma’s Mystic Theater, which ended up selling out, along with the other theater in town, the Hill Opera House, to a large movie chain.

In addition, the closing of breweries, wineries, distilleries, and saloons eliminated thousands of jobs, including at George Griess’ U.S. Brewery on Upham Street near Bodega Avenue in Petaluma.

Petaluma U.S. Brewery, Upham Street near Bodega Avenue (photo Sonoma County Library)

But the Volstead Act, the federal law put into place in 1920 to enforce Prohibition, also contained loopholes and legal exceptions that law-abiding citizens quickly began to take advantage of.

For while the 18th Amendment banned the manufacture, sale, and transportation of alcohol, it did not ban the possession nor consumption of it. That included alcohol used in medicine.

Prior to Prohibition, the American Medical Association had taken a principled stand against alcohol-based medicines, noting their lacked any proven scientific value. Once Prohibition was imposed however, the medical establishment did an about-face, identifying 27 separate conditions that responded well to alcohol-based medicines, including anxiety, influenza, diabetes, asthma, snake bite, and old age.

Prescription for one pint of medicinal whiskey, 1930 (photo Robert Day Collection, UCSF Library)

Two of the most popular prescriptions were a “hot claret wine gargle” for sore throats and hot toddies for those with colds.

In Petaluma, a plethora of drug stores—Clark, Gossage, Herold, James, Morris, O’Neill, Petaluma Drug, Tuttle—sprang up around town, some reportedly operated by bootleggers who found it easier to start a pharmacy than a speakeasy.

Legitimate drugstore chains also flourished. Walgreens, which had only 20 locations in 1919, grew to more than 600 locations by the early 1930s.

Petaluma drug stores in the 1920s: James Drug, 117 Kentucky Street; Herold Drug, corner of Kentucky and Washington; O’Neill Drug, 9 Main Street (photo Sonoma County Library)

As another exception to the Volstead Act, people were allowed to manufacture up to 200 gallons a year of either cider and wine—an equivalent of 4 gallons a week—for consumption exclusively in the home.

That was good news for Sonoma County grape growers, who, prior to Prohibition, were California’s largest wine producer. While a number of small wineries were forced to close, larger wineries switched to producing sacramental and medicinal wines, and to making chunks of dried grape concentrate called “wine bricks.”

Each brick made a gallon of grape juice, and some came with a “warning” that if left sitting out too long, the juice would ferment and turn into wine. In the first five years of Prohibition, grape acreage in California increased seven-fold, as wine consumption in the U.S. jumped from 70 million gallons to 150 million gallons a year.

Wine brick label (photo Italian Museum of Los Angeles)

Sonoma County was also America’s second-largest hops producer prior to Prohibition, and while a number of breweries had to close down, others transitioned to selling “near beer,” or legal brew that contained no more than the 0.5% of alcohol permitted by the law. Some brewers marketed it as a health drink they called “cereal beverage.”

Others breweries began producing malt syrup, an extract that could be easily made into beer by adding water and yeast and allowing time for fermentation.

While home stills and brewing kits were technically illegal, Petalumans could purchase the parts they need for making stills at places like the original Rex Hardware at Main and B streets across from Center Park.

Rex Hardware, 3 Main Street, 1924 (photo Sonoma County Library)

Despite all of the home brewing and winemaking, what distinguished drinking habits most during Prohibition was the switch from beer and wine to hard liquor as the drink of preference.

By the end of the 1920s, liquor constituted nearly two-thirds of the country’s total alcohol consumption. That was partly because spirits were compact and easier to conceal and transport, and also because of the popularity of the “cocktail.”

Mlle. Rhea of Washington, D.C., demonstrates the garter flask fad, and a woman uses a dummy book bearing the title ‘The Four Swallows’ as a hiding place for liquor, 1920s (photo public archives)

Many people who didn’t like the taste of beer, wine, or straight hard liquor, found cocktails irresistible, particularly women.

The irony was that cocktails, which prior to Prohibition had been virtually non-existent, became popular in speakeasies because they masked the foul taste of bathtub gin and moonshine whiskey.

Regardless, cocktail dinner parties at home soon became all the rage, and the social practice of the five o’clock “cocktail hour” became a tradition for many.

Women at a speakeasy (photo Culver Pictures)

Given the secretive nature of speakeasies, it’s impossible to determine how many operated in Petaluma during Prohibition, but from oral accounts there were many.

A number, like Volpi’s on Washington and Keller streets, had been grocery taverns prior to Prohibition. The owners simply sealed off the bar from the rest of the store and provided customers with a secret entrance.

Many former saloons simply switched to operating as soda fountains, with the added treat for certain customers of mixing a little alcohol in with their sodas. One of them was the Mercantile Grill on Main Street, site today of the Starbucks adjacent to Putnam Plaza, which was run during Prohibition by a group of bootleggers known as the Cree Gang. The gang also operated a rod and gun club on the river near Haystack Landing that served as a front for their speakeasy.

Mercantile Grill, 125 Main Street (photo Sonoma County Library)

Until the Coast Guard stepped up their enforcement efforts, Tomales Bay and the Sonoma coast, with their hidden coves and proximity to San Francisco, served as a smugglers’ paradise for transporting rye whiskey down from Canada.

Rumrunner boat unloading, 1920s (photo public archives)

The Petaluma area, with its rural dairy and chicken ranches, also became a major producer of “jackass brandy,” a bootlegged whiskey that reportedly “bit like a mule and kicked like a horse.”

To disguise their tracks to secret stills on ranches, bootleggers often wore shoes that simulated cow hooves.

The shoe of an alcohol smuggler arrested with wooden soles in the form of cattle hooves to camouflage his footsteps, circa 1924 (photo Library of Congress)

In terms of alcohol production, Prohibition served to shut down a multimillion dollar alcohol industry and put it in the hands of homebrewers and craft distilleries around the country. As a result of their combined efforts, by the mid-1920s national alcohol consumption had rebounded to 70 percent of pre-Prohibition levels.

Only now with that consumption came a major decline in respect for the law.

Gil Hall, a colorful attorney known as Petaluma’s “Perry Mason,” defended most of the local bootleggers apprehended by the law. While representing a bootlegger on trial, Hall asked to see the alleged bottle of liquor found on his client. After opening the bottle, Hall drank it dry, proclaiming it wasn’t whiskey at all. With the evidence gone, the case had to be dropped.

Petaluma attorney Gil Hall, 1924 (photo Sonoma County Library)

A similar case occurred with a jury in Los Angeles, who, asking to see an alleged bottle of moonshine while deliberating in the jury chambers, drained it, resulting in the release of the accused due to lack of evidence.

Apocryphal tales aside, the reality was that during Prohibition alcohol-related crimes overwhelmed both the jails and judicial system, forcing prosecutors to resort for the first time to using mass plea bargains as a means of clearing hundreds of backlogged cases.

The other major problem plaguing Prohibition was the health risk posed unregulated booze. As the black market for bathtub gin and moonshine became more lucrative, bootleggers turned to cheaper sources of alcohol, specifically methanol, or wood alcohol, included in industrial products like fuel and formaldehyde.

Stronger than ethanol, or drinking alcohol, wood alcohol was traditionally “denatured” to make it undrinkable by adding toxic or foul-tasting chemicals to it. Once bootleggers discovered they could hire chemists to re-purify or wash out the noxious chemicals, they began using wood alcohol in their moonshine to cut costs.

A federal chemist at work (photo Library of Congress)

In response, the government doubled the amount of poison additive, making it harder to re-purify. As a result, three drinks of booze made with tainted wood alcohol was capable of causing blindness—giving rise to the phrase “being blind drunk”—or even death. During Prohibition an estimated 10,000 Americans died from poison hooch, and thousands were either struck blind or suffered respiratory paralysis.

Seymour Lowman, the Assistant Secretary of the Treasury in charge of Prohibition, stated that if a sober America meant people at the fringes of society “dying off from poison hooch, then a good job will have been done.”

Part of what motivated Gossage and physicians around the country to petition for legalizing beer and wine, was the risk that cheap tainted liquor posed to the young, whose consumption of alcohol, contrary to the hopes of the drys, had increased significantly, especially on college campuses, where Prohibition came to be viewed as something to rebel against.

Gertrude Lythgoe, a bootlegging celebrity known as “the Bahama Queen” for the wholesale alcohol operation she established in Nassau during Prohibition., 1920s (photo salljling.org)

The other unintended group of new drinkers Prohibition ushered in were women. Their new willingness to drink in public—or at least in the semipublic atmosphere of the speakeasy—owed much to the death of the saloon, whose masculine culture could no longer govern the norms of public drinking. Unlike saloons, speakeasies were coed.

Public drinking by women and college youth helped bring about what social scientists call a “normalization of drinking,” which rippled into other parts of society.

In cities like New York, Chicago, and San Francisco, a new generation of mixed-gender and mixed-race pacesetters were rebelling in jazz-filled speakeasies with innovative new dance styles like the Charleston.

Flappers dancing while musicians perform during a Charleston dance contest, NYC, 1926 (photo Hulton Archive/Getty Images)

Thanks to Hollywood movies, tabloid newspapers, and radio, the new Jazz Age reverberated across the country like a cultural earthquake, shaking the foundations of even small towns like Petaluma.

The common perception of women’s relationship to alcohol perpetuated by the WCTU was largely an adversarial one. In towns like Petaluma, Victorian codes of morality, piety, class structure, and social standing clashed with the image of independent women drinking in public, fostering a stereotype that only dancehall girls and women who sold themselves as prostitutes entered establishments that sold alcohol.

Four women line up along a wall and chug bottles of liquor in 1925 (photo Kirn Vintage Stock/Corbis)

But women on the whole were never as teetotaling as the WCTU made them out to be. Many kept bottles of beer, wine, or alcohol with their kitchen supplies for use in cooking, to be served with a meal, or for a quick nip when the urge arose.

The popular cooking and homemaking books of the time, like Mrs. Beeton’s Book of Household Management, published in 1861, contained recipes for drinks like Sloe Gin Cocktail, Strawberry Fizz, and Silver Sour.

Other women relied on patent medicines or over-the-counter remedies, such as Lydia Pinkham’s Herb Medicine or Wine of Cardui, marketed as medical panaceas for curing an assortment of ailments. Most of them contained significant levels of alcohol—usually in the range of 20%—leading a number of women to an alcohol addiction.

Ad for Wine of Cardui and Lydia E. Pinkham’s Herb Medicine in Petaluma Argus, October 26, 1912 (Newspaper.com)

Women did in fact purchase alcohol from saloons, but those transactions usually took place at the back door, and the liquor purchased was consumed at home. Around the turn of the century, saloonkeepers looking to expand their market began creating what they called “wine rooms,” either at the back of their saloons or upstairs if they had a second floor, for a mixed clientele of “respectable” men and women.

Posted with a “Family Entrance” or “Ladies’ Entrance” separate from the saloon, the layouts often consisted of a hallway with several rooms, each equipped with a table and chairs, perhaps a sofa, and in some rooms enough space for dancing to a gramophone.

Arcade Saloon, far left, 15 Western Avenue, 1890s (photo Sonoma County Library)

Petaluma’s Arcade Saloon on Western Avenue, site today of the Petaluma Textile & Design store next door to Andresen’s Tavern, was one such place, with wine rooms most likely upstairs.

Working-class women in particular began to frequent wine rooms, sometimes exclusively with other women on a “girls night out.”

Women in a wine room, 1890s (photo Kim Vintage Stock/Getty Images)

While middle-class women who largely consigned strictly to homemaker roles, those from working-class backgrounds were often expected to take care of household duties while also working long shifts in often labor-intensive jobs. In Petaluma, those jobs were primarily at the new factories along the east side of the river, including the Carlson-Currier Silk Mill and the nearby Nolan-Earle Shoe Factory.

Carlson & Currier Silk Mill, Petaluma, 1890s (photo Sonoma County Library)
Nolan-Earle Shoe Factory, 1907 (photo Sonoma County Library)

Authorities eventually grew leery of wine rooms as they tended to foster carousing between men and women, often leading to trysts and violence, the latter usually initiated by married men who discovered their wives in a wine room with another man. Wine rooms in lower-end establishments were often little more than glorified prostitution “cribs” attached to saloons.

That placed wine rooms in the crosshairs of the WCTU’s crusade of social purity for women, leading many cities, including Petaluma, to close them down and initiate laws criminalizing women in spaces designated for drinking.

Couples in a wine room, early 1900s (photo Richard F. Selcer Collection)

In Colorado, one of the first states to grant women the vote in 1893, a Denver saloon owner decided to challenge the law, arguing that since women had been given right of suffrage they were “entitled to the same pursuit of happiness as their brothers,” including drinking in his saloon. The case went all the way to the U.S. Supreme Court, which ruled that states had to the right to impose restrictions on whom they sold alcohol sold to, including on the basis of gender and race.

A similar incident occurred in Petaluma in 1913, two years after California women won the vote. John Keller operated a saloon in the Mutual Relief Building at the corner of Western Avenue and Kentucky Street with a side entrance for retail liquor sales.

Mutual Relief Building,f Western Avenue and Kentucky Street, 1966 (photo Sonoma County Library)

One evening he sold a bottle of liquor to a woman who later was found passed out drunk on the grounds of Lincoln Elementary School at Fifth and B streets. Keller was fined the equivalent of $4,000 in today’s currency, and warned that a second charge of selling liquor to women would result in the loss of his liquor license.

Seven years later, the imposition of Prohibition inadvertently opened up new, uncharted territory. Saloons and liquor stores might have legally barred women, but illegal speakeasies had no such rules. They not only changed how women drank, they allowed them to move into spaces previously reserved exclusively for men.

Speakeasy in New York City, 1920s (photo by Margaret Bourke-White/Time Life Pictures/Getty Images)

For a generation ravaged by the carnage of the Great War and the terrifying influenza epidemic of 1918 and 1919, the world had shifted. They no longer viewed life through the rational, moral, and orderly Victorian lens of their parents.

Instead, as F. Scott Fitzgerald wrote in his essay, “Echoes of the Jazz Age,” their attitudes shifted to one of irrationality, with humans viewed as neither innately moral nor logical in their behavior, “a whole race going hedonistic, deciding on pleasure.”

Norwegian pole vault champion, Charles Hoff, dances with Tempest Stevens in a Charleston contest, 1920s (photo Bettmann/Getty Images)

For young women especially, the forbidden pleasure of drinking in speakeasies or at private parties with friends represented a way of expressing their independence. Yet such newfound freedoms and redefined roles in a libertine era often came with new challenges. Female alcoholism, for one, became a growing problem.

Women weren’t just on the consumption end of Prohibition, they were involved in the craft production. While it’s not known how many women actually entered the bootlegging trade, of those documented, there were certain demographic patterns. Most were mothers or daughters trying to financially support their families. A majority were immigrants who felt justified in their actions since they had come from cultures that didn’t view the creation or consumption of alcohol as a moral issue.

Women working in the Gausti vineyard in Los Angeles, 1929. (photo Security Pacific National Bank Collection/Los Angeles Public Library)

The great “noble experiment” of Prohibition was based on the theory that personal behavior follows structural change. By changing the law of the land—in this case banning alcohol—one naturally would change human behavior, eliminating the sin of drinking.

But women succeeded in flipping that theory on its head. Taking advantage of the underground culture and social chaos created by Prohibition, they used their personal behaviors to express new freedoms that resulted in structural changes to the long-held roles of women in society.

Dorothy Wentworth, right, is shown with a friend at the Waldorf-Astoria Hotel in New York City, Dec. 5, 1933 to enjoy their first legal cocktail party in many years (photo Associated Press)

And once Prohibition ended, they were no more willing to give up those new freedoms than they were to give up their cocktails.

By 1932, when Gossage and his fellow physicians got around to issuing their appeal for the legalization of beer and wine, it was widely recognized by everyone excerpt for perhaps the most zealous of the drys that, whatever the intentions of Prohibition, the cure was worse than the disease. For more than a decade, the law meant to foster temperance, order, and law-abiding citizens, had instead ushered in an era of intemperance, excess, and lawlessness.

In 1929, one woman decided to do something about it.

Pauline Morton Sabin on the cover of Time magazine , July 18, 1932

Pauline Morton Sabin was a wealthy, blue blood New York socialite. The first woman ever to serve on the Republican National Committee, she was also a temperance supporter, and a major fundraiser for Republican presidential campaigns during the 1920s.

Sabin however found the hypocrisy of Prohibition intolerable. She was especially repelled by Republican politicians who voted dry and then turned up at her dinner table expecting a drink. She also had a special aversion to the WCTU and the way its president, Ella Alexander Boole, claimed to speak for all American women. Sabin believed that Prohibition had failed and it was the responsibility of American women to do something about it.

In 1929, she formed the Women’s Organization for National Prohibition Reform, also known as “The Crusaders.” Within a year the group had more than a million members, three times that of the WCTU.

Women’s Organization for National Prohibition Reform promotion (photo PhotoQuest/Getty Images)

Sabin and her organization began lobbying politicians, attending political conventions, and campaigning throughout the country to ratify the 21st Amendment repealing Prohibition.

Pauline Morton Sabin at the 1932 Democratic Convention with Al Smith, far left (photo Associated Press)


Her justification, like that of presidential candidate Franklin Roosevelt, focused solely on economic recovery. After 12 years, Prohibition had cost the federal government $11 billion in lost tax revenue and more than $300 million in enforcement expenses. With the arrival of the Great Depression, Sabin argued that those costs were too large to bear any longer.

A giant barrel of beer, part of a demonstration against prohibition in America (Photo by Henry Guttmann/Getty Images)

The public largely agreed. In November of 1932, they elected Franklin Roosevelt president. A year later, on December 5th, 1933, a majority of states ratified the 21st Amendment, ending Prohibition. Speakeasies everywhere threw open their doors.

Front page of the Petaluma Argus-Courier, December 5, 1933 (Newspaper.com)

With Prohibition finally ended, the word “saloon” virtually disappeared from America’s vocabulary. New establishments that referred to themselves as “cocktail lounges” and “taverns,” and who welcomed both men and women, sprang up all over.

A speakeasy opens its doors to the public on December 5, 1933 (photo Keystone-France/Gamma-Rapho)

In Petaluma, they included Andresen’s Tavern, located within steps of the town clock, below which sits the WCTU water fountain with its engraved message, “Total Abstinence is the Way to Handle the Alcohol Problem.”

Andresen’s Tavern, 19 Western Avenue (photo Petaluma Argus-Courier)

Only now, the water fountain would forever stand as a monument to the surprising unintended consequences of Prohibition.

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A version of this article was delivered as a talk sponsored the Petaluma Historical Library and Museum as part of their 2020 exhibit, Petaluma’s Participation in the Women’s Suffrage Movement, curated by Paula Freund and Katherine Rinehart.

SOURCES:

Books, Journals, , Magazines, Websites

Ken Burns and Lynn Novick, the film “Prohibition,” 2011, pbs.org. pbs.org/kenburns/prohibition/

Jane Gusfield, Symbolic Crusade: Status Politics and the American Temperance Movement (Urbana, IL: U Illinois Press, 1986).

Erin Blakemore, “How Prohibition Encouraged Women to Drink,” JSTORdaily.org.

Jack S. Blocker, Jr., “Did Prohibition Really Work? Alcohol Prohibition as a Public Health Innovation,” American Journal of Public Health, February 2006; 96(2): 233-243.

Kat Eschner, “Why the Ku Klux Klan Flourished Under Prohibition,” December 5, 2017, Smithsonianmag.com.

Nicholas Hines, “Prohibition’s Grape Bricks: How to Not Make Wine,” September 17, 2015. Grapecollective.com.

Michael Lerner, “Prohibition: Unintended Consequences,” 2011, pbs.org.

Sally J. Ling, “Gertrude Lythgoe – Fascinating Women of Prohibition,” Florida’s history Detective blog. Sallyjling.org.

Lisa McGirr, The War on Alcohol: Prohibition and the Rise of the American State (NY: Norton, 2015).

Mary Murphy, “Bootlegging Mothers and Drinking Daughters” American Quarterly, 1994, 46(2), 174-94.

Daniel Okrent, Last Call: The Rise and Fall of Prohibition (NY: Scribner, 2011).

Tanya Marie Sanchez, “The Feminine Side of Bootlegging,” Louisiana History, Autumn 2000, 41(2), 403-433.

Jim Vorel, “How Progressives, Racists, Xenophobes and Suffragists Teamed up to Give America Prohibition, Paste magazine, February 25, 2019. Pastemagazine.com.

Elaine Weiss, The Woman’s Hour (NY: Viking Press, 2018).

Newspapers

Fresno Morning Republican: “The Saloon’s Wine Room for Women,” July 31, 1902.

New York Times: Jennifer Harlan, “A Splashy Start to Prohibition, 100 Not-so-dry Januaries Ago,” January 3, 2020.

Petaluma Argus: “Local Saloon Man Pays Fine,” September 18, 1913; “Ku Klux Klan Held Outdoor Initiation Saturday,” June 1, 1925.

Petaluma Argus-Courier: “Hoover Sees No Hope for Wine and Beer,” September 8, 1931; “Medicos for Modification,” June 4, 1932; Chris Samson, “Petaluma Old-timers Share Stories of Smuggling, Stills, Raids and Speakeasies,” October 14, 2011.

Petaluma Courier: “Sold Liquor to Woman¬–Is Fined,” September 19, 1913.

Stockton Daily Evening Record: “Beast and the Jungle,” January 10, 1910.

Women Suffrage and Prohibition Video Presentation

Viewed by many at the time as the “sex-crazed kid sister of the suffragist,” a new generation of young women—recently empowered by the right to vote thanks to ratification of the 19th Amendment in 1920—were inspired during Prohibition to toss off their corsets, bob their hair, shorten their shirts, and bucking all conventions of “acceptable” Victorian behavior, energetically push against the barriers of economic, political, and sexual freedom for women.

They are now considered the first generation of truly independent American women, thanks in large part to the unusual convergence of suffrage and Prohibition.

In this video presentation sponsored by the Petaluma Historical Museum and Petaluma History Room, historian John Sheehy explores how this unexpected turn of events came about in Petaluma.

The Ladies Improvement Club

Women from Petaluma’s elite in the park. Top row, left to right: Miss Dell Jewell, Etta Ranard, Carrie Denman, Sarah Heald, Abbie Vestal, Kate Zartman. Second row: Rose Haskins, Alice Munday, Belle Zartman, Ida Jewell. Front row: Maggie Carr, Nettie Parker, Lizzie Shaver. (Sonoma County History and Genealogy Library).

History is the story of individuals responding creatively to the conditions and circumstances in which they find themselves. At the turn of the 20th century, a group of bold and enterprising Petaluma women seized an opportunity created by such a circumstance, to carve out a public space, and in that space make a voice for themselves at a time when women’s voices in the public arena were neither welcomed nor respected.

The year was 1896. Petaluma’s big annual festive event, The Fourth of July, was approaching. The usual boosters—fraternal clubs, patriotic societies, school marching bands—were gearing up for the usual parade down Main Street as well as for the festivities that followed. There was a new twist to the celebration this year featuring bicycling, which had become a popular craze for both men and women in the Gay Nineties.

Two Petaluma women with bicycles, circa 1900 (Sonoma County History and Genealogy Library)

The Petaluma Wheelmen, a group of male cyclists led by a young lawyer named Frank Lippitt, were planning to stage the largest bike race Sonoma County had ever seen. Lippitt convinced one of Petaluma’s leading venture capitalists, John McNear, to build the Wheelmen a velodrome track at the agricultural park of the Sonoma and Marin Agricultural Society—today’s Sonoma-Marin Fairgrounds—completely on spec. Lippitt assured McNear that the Wheelmen will be able to pay him back after the race, given the thousands of tickets they expected to sell to the race to both locals and out of town visitors.

Sonoma County Wheelmen, Healdsburg, 1890s (Sonoma County History and Genealogy Library)

Rena Shattuck, editor of the Petalumian newspaper, saw an opportunity with the race. Given the large number of guests coming to town, Petaluma would need to put its best foot forward. But there was a problem. The two local parks where Fourth of July festivities were traditionally held, were complete eyesores, littered with garbage, overgrown with weeds, and even trampled by livestock. Shattuck proposed that if money was going to be invested in building a racetrack, money should also be spent on tidying up the parks.

It was not the first time the issue of the derelict parks had been raised. Main Street Plaza (now Penry Park) and D Street Plaza (now Walnut Park) had been points of contention since 1852, when Petaluma’s first city planner, the squatter Garrett Keller, established Main Street Plaza in his street layout for the new town. As Petaluma built up around the plaza, local businessmen, unable to imagine a piece of prime real estate in the heart of the downtown that was protected from development, declared the plaza “a waste and a nuisance.”

The city’s board of trustees—precursors to today’s city council—agreed. Over the years they had tried selling the plaza to either raise money for straightening the river or else to turn it into something “useful,” by which they meant a business block, a city hall, a courthouse, a jail, a schoolhouse, or the usual city hall default option, a parking lot. In the meantime, they left the plaza barren, refusing to allocate taxpayer money toward planting trees, building paths and benches, or even supplying water for grass. Their intransigence continued for more than forty years.

The same attitude was largely true for D Street Plaza, originally sold to the city in 1875 at a fifty percent discount by John McNear and Isaac Wickersham, two of the wealthiest men in town. McNear’s large private estate sat kitty corner to the park at D and 4th streets, where the post office and the United Methodist Church stand today. Wickersham owned a big parcel of land extending from 4th and D streets to H street, which he planned to subdivide. A new park provided an attractive anchor to his new housing development, and an enhancement to McNear’s neighborhood.

Wickersham and McNear commissioned a design for the park from attorney Edward S. Lippitt, an amateur horticulturalist, but never acted on it. The city eventually planted a grove of walnut trees in the park in the 1880s, but otherwise allowed the park to be used as grazing pasture for livestock.

For Rena Shattuck, the plazas were not only a public disgrace, but also unsafe for any woman or child who dared to enter them. The founder of Petaluma’s first female-owned newspaper, the weekly Petalumian, Shattuck issued a call-to-action among her female coterie—the wives and daughters of Petaluma’s prominent merchants, doctors, lawyers, newspaper editors, and bankers.

On May 28, 1896, a dozen women gathered in Shattuck’s office in the McCune Building at the northeast corner Washington Street and Petaluma Boulevard North, across the street from Main Street Plaza. There, they agreed to form the Petaluma Ladies Improvement Club, whose purpose would be cleaning up the plazas in time for the Fourth of July bike race. Addie Atwater, a local socialite, was elected president. Rena Shattuck, vice president.

Atwater and Shattuck quickly convinced the president of the board of trustees, William Robinson, to grant them an audience at the trustees’ next meeting at city hall, then located on 4th and A streets (the current site of the A Street parking lot). Robinson, owner of a blacksmith and wagon-making company, reportedly agreed to host the women in order “to avoid being talked to death.” At the meeting on June 10th, Atwater, Shattuck, and Daisy Reed, a pianist and wife of a local physician, shared with the trustees their rationale for beautifying the parks.

City Hall, Fourth and A streets, 1890s (Sonoma County History and Genealogy Library)

With the exception of one trustee—William Stratton, owner of Petaluma’s first nursery and known as the state’s “Gum Wizard” for his pioneering cultivation of eucalyptus trees—the women’s arguments fell on deaf ears. Instead, they were peppered with explanations of “the cold facts,” and repeatedly questioned about where they expected the money to come from.

Ultimately, the trustees agreed to provide water to the plazas, but only for the upcoming summer. Addie Atwater assured them that once they saw how beautiful the women had made the plazas, they would want to provide water year-round, for every year going forward.

The Fourth of July bike race was now less than four weeks away. For the Ladies Improvement Club, time was of the essence. Undeterred, the women, led by club president Addie Atwater, decided to raise the money for cleaning up the parks themselves. They did so by forming a women’s minstrel group comprised of the single young “society belles” in the club, including Zoe Fairbanks, Gertrude Hopkins, Lizzie Wickersham, Sallie Jewell, Sarah Cassiday, Ella Johnson, Lena Steitz, Minnie West, Estelle Newberg, Angie Tibbets, and Emma Palmer. The women staged a series of benefit concerts and fundraisers in the Petaluma Theater, known today as the Old Petaluma Opera House, at 147 Kentucky Street, raising $181.75 (roughly $5,000 in early 21st century currency).

The clean-up quickly proceeded with the removal of old tree stumps and cartloads of garbage and discarded tin cans. Being ladies, the club members did not do the physical work themselves, but instead hired male laborers. Emma Palmer, the daughter of a furniture merchant, proved an especially shrewd financier, selling off 10 sacks of cut grass to poultry men as well as the decrepit picket fences surrounding the plazas to cattle ranchers.

The plazas were cleaned up by July 4th, in time for the two thousand visitors who descended upon the city for the Petaluma Wheelmen’s bicycle race. Encouraged by their accomplishment, the Ladies Improvement Club pressed on after the bicycle race, expanding to sixty members, and raising more money by hosting masquerade balls, minstrel shows, carnivals, and even baseball games.

They devoted the money to improving the plazas with pathways, flowerbeds, iron benches, curbs, gutters, and velvety grass lawns. They outfitted D Street Plaza with a well, tank house, windmill, and water fountain donated by the Women’s Christian Temperance Union. At Main Street Plaza, they planted 50 date palms, 42 of them a gift from Mary Burdell, owner of the 30,000-acre Burdell Ranch south of town. The remaining eight were donated by local nurseryman and city trustee William Stratton.

Hill Plaza (Penry Park), 1910 (Sonoma County History and Genealogy Library)

The club was also instrumental in renaming D Street Plaza “Walnut Park,” and Main Street Plaza “Hill Plaza,” ignoring critics who sarcastically compared their efforts to rechristening “Chicken Hill” as “Poultry Highlands.”

MUNCIPAL HOUSEKEEPERS

The Petaluma Ladies Improvement Club is believed to have been the first of its kind on the west coast dedicated to civic reform. This was not without controversy at the time, even among women in the community, as a woman stepping into the public arena was looked upon in some quarters as undermining social propriety.

According to historian Paige Meltzer, the women who did justified their efforts as “municipal housekeepers,” working to clean up their cities and improve the health and wellbeing of their neighbors without openly challenging the paternal order of husbands and fathers. And yet, that’s exactly what they were doing. So, how did they pull it off?

To stress how groundbreaking Petaluma’s Ladies Improvement Club was, I’m going to briefly touch upon three of the major women’s clubs in Petaluma at the time— the Women’s Christian Temperance Union, whose local chapter was founded in 1879, and who focused on moral reform; the Petaluma Woman’s Club, formed in 1895, which initially focused exclusively on self-improvement; and the Political Equality Club, which was campaigning in 1896 for placing a amendment on the California ballot providing women with the right to vote.

A women’s club gathering in the 1890s (photo in public domain)

The 1890s marked the dawning of the Progressive Era, a period of social activism and political reform extending into the 1920s. For women—and I’m speaking here primarily of white, native-born, Protestant, upper- and middle class women—the Progressive Era offered a loosening of many of the repressive attitudes of the Victorian Era. Among them was the division of men and women into different spheres—the public, money-earning work sphere for men, the private, domestic work sphere for women.

This division was enforced by the Victorian code of “true womanhood,” defined as “piety, purity, submissiveness, domesticity.” Women were placed on a pedestal as the better, more virtuous sex, and at the same time restricted to that pedestal in terms of agency and field of motion.

During the Progressive Era, new definitions began to evolve as to what was permissible and normal for women. This was driven in large part by upper and middle-class women, who now had leisure time and were demanding greater personal autonomy and a larger role in public life. Limited in their access to higher education, a number of these women began to form women’s clubs focused on self-improvement and continuing education.

The new clubs were markedly different than the organizations that had previously existed for women, such as the auxiliaries to fraternal groups, like the Oddfellow’s Daughters of Rebekah and the Sons of Temperance, or church-related societies focused on charity.

By the mid-1890s, a handful of women’s clubs affiliated with the temperance and suffrage movements had evolved from self-improvement to community improvement, advocating for civic and social reforms such as a woman’s right to vote, child labor laws, better education, library creation, public health, and city beautification. These clubs offered a different kind of improvement for women, serving as training grounds in how to gain influence in a public sphere dominated by men.

Woman’s Christian Temperance Union

The Sonoma-Marin chapter of the WCTU, established in 1879, was the first California chapter of the WCTU. It came into existence at the same time that Frances Willard assumed leadership of the national WCTU. Founded in 1874, the WCTU initially set out on a moral crusade against men who spent their paychecks at the saloon and then came home to beat and sexually abuse their wives.

Willard expanded the organization’s mission beyond merely temperance to suffrage and a range of social reforms such as child labor laws that she advocated under the motto “do everything,” along with the campaign slogan: “Agitate-Educate-Legislate.”

The WCTU membership was comprised of upper and middle-class women from evangelical Protestant churches. Anti-immigrant, the Union refused membership to women of the Catholic or Jewish faith, and to women not born in America.

Women’s Christian Temperance Union, Sonoma-Marin Chapter. Left to right: Minnie Penrod Raymond , Georgina Kynoch, unidentified, unidentified, unidentified, Leoleon H. Ingerse, Lois Mae Van Bebber, Emilie M. Skoe. (Sonoma County History and Genealogy Library)

After Willard’s death in 1898, the Union distanced itself from suffrage groups, focusing their mission of “social purity” on eliminating the evils of alcohol, prostitution, and sexual impropriety, especially in the newly emerging technology of motion pictures.

In terms of posing a challenge to the paternal order, the WCTU carefully walked the line by invoking religious morality and the cause of “child-saving”—protecting children from the evils of the world. After denouncing suffrage in 1898, the national organization (but not necessarily the local Sonoma-Marin chapter) regressed to the position that a woman’s place remained in the home.

In Petaluma, the WCTU is best remembered for their granite water fountain at the corner of Western and Main street. Installed in 1891, it has survived numerous collisions with automobiles over the century.

Less known is the other fountain they installed in 1891, that of a statue of the Greek goddess Hebe—cupbearer to the gods—at the southwest corner Washington Street and Petaluma Boulevard North.

Hebe was depicted topless in the statue, apparently with hopes of attracting men to the water fountain. In 1913, her nudity became a topic of scandal in some quarters, and she was clothed with a kimono. The fountain was later moved to Walnut Park, after which time it disappeared.

Hebe Statue, Washington and Main streets, 1913 (Petaluma Historical Museum & Library)

Petaluma Woman’s Club

The Petaluma Woman’s Club was launched in 1895, a year before the Ladies Improvement Club. It’s membership was comprised of prominent middle and upper class women predominately from St. John’s Episcopalian Church.

The Woman’s Club’s main focus was on self-improvement through literary reading clubs, musical performances, and lectures. The club did not formally adopted civic service as part of its activities until 1909. In 1913, they constructed a clubhouse on B Street between 5th and 6th Streets.

Sketch of Petaluma Woman’s Club, 1913, by architect Brainerd P. Jones (Petaluma Historical Museum & Library)

The Political Equality Club

The Petaluma Political Equality Club was established in 1896 by Ellen H. Button, who also served as its president. A suffrage organization, its purpose was advocating for passage of an 1896 amendment to the state constitution providing California women with the right to vote.

A local chapter of the statewide Political Equality Association, the club was part of a decades-long suffrage movement established by Petaluma women that formally began in 1869 with the creation of the Sonoma Country Woman Suffrage Association, of which Ellen Button served as founding treasurer.

After the defeat of the 1896 amendment in California, the Political Equality Club continued to agitate for the vote up until successful passage of a California voting amendment in 1911.

Women suffragists, early 1900s (photo in public domain)

The members of the Petaluma Ladies Improvement Club had surprising little overlap with the three major clubs in town in 1896. A lot of the club’s success can be attributed to three emerging trends in the 1890s that they drew upon: the City Beautiful Movement, women in journalism, and bicycling.

The City Beautiful Movement

The City Beautiful Movement began with the development of urban parks movement in the 19th century. The movement advocated for parks not only for aesthetic appreciation, but a means of creating “green lungs” for cities blighted by the ubiquitous filth and stench of industrialization.

Beginning with the Progressive Era, the urban parks movement expanded to promoting parks as a means of fostering public interaction, social coherence, and democratic equality.

Still, for many city fathers like Petaluma’s board of trustees, parks were largely viewed as drains upon the city treasury, no matter how pretty they looked. What the Ladies Improvement Club demonstrated to the trustees was the value of city beautification in terms they could understand—return on investment.

In the mid-19th century, landscape architect Frederick Law Olmsted had proven in his design of Central Park in New York City that residences built adjacent to parks or along tree-lined streets with good sidewalks commanded premium prices in the real estate market, resulting in higher property tax revenues for the city, which in turn more than paid for the improvements that had been made, making them good investments.

Central Park, New York City (photo in public domain)

Known as the “proximate principle,” Olmsted’s findings had been the half-baked impetus behind Wickersham’s and McNear’s creation of Walnut Park in 1873. They just never followed through with beautifying it.

That changed with the 1893 Chicago Columbian Exposition in Chicago—a world’s fair—which became an influential social and cultural watershed event in terms of ushering in the City Beautiful Movement nationwide, and planting the seeds of modern city planning by providing a vision of what was possible when planners, landscape architects, and architects worked together on a comprehensive city design scheme.

Women in Journalism

Appointed to the Chicago exposition as an official representative from California was a journalist by the name of Anna Morrison Reed. Reed was, by all accounts, a force of nature. A noted speaker, journalist, poet, and publisher, she was a charter member of the Pacific Coast Women’s Press Association established in 1891, and founder of the west coast literary magazine The Northern Crown in 1904.

Anna Morrison Reed, founder of the Sonoma County Independent (Courtesy of Petaluma History Museum & Library)

Initially based in Ukiah, she relocated her press to Petaluma in 1908, where she launched her own newspaper, the Sonoma County Independent. In 1911, she was chosen to be one of the official speakers of California’s Equal Suffrage Association to campaign for the successful passage that year of the state suffrage amendment. In 1918, she was one of several women who ran for the first time for the California State Assembly, losing by only a few hundred votes.

It’s likely Anna Morrison Reed knew and associated with Rena Shattuck, as Shattuck often made visits to Ukiah in the 1890s to visit her cousin, who had married one of Reed’s daughters. Also, there weren’t that many women journalists in Northern California at the time.

In fact, in the 1890s, only 5% of journalists in the newsroom covering the “hard news” of politics, policy, and business, were women. The majority of women journalists were restricted to writing for the “women’s section,” covering gardening, food, and fashion, or assigned like Rena Shattuck early in her career at her brother’s newspaper the Petaluma Courier, to the society pages (where she wrote under the nom de plume Polly Larkin).

With the dawning of Progressive Era, women began agitating for the right to report on subjects considered the domain of male reporters. Led by a crusading woman journalist using the pen name Nellie Bly, not only did they prove that they were capable of handling a man’s job, publishers also learned that news or features written from a feminine perspective, one not merely mimicking male journalists, had market value—it sold newspapers. Historian Alice Falls calls this period the creation of a modern public space for women, where they discovered that their gender was actually working for them. In newspapers they found their voice in raising issues that weren’t being discussed.

Rena Shattuck, founder of the Petalumian newspaper (Doris Widger)

Having spent years writing the society column for the Petaluma Courier, in 1895 Rena Shattuck started her own newspaper—the weekly Petalumian. In her first issue she announced that “no scandals, bitterness nor sensationalism “shall enter into the newspaper’s columns.” The editor of the Petaluma Courier applauded her stance as “a womanly idea.”

In 1901, Petaluma’s other newspaper, the Argus, invited Shattuck to serve as editor of a special Thanksgiving edition written entirely by members of the Ladies Improvement Club. The front page was devoted to the achievements of the club, and the inside consisted of feature stories on education, local Native Americans, civic pride, local histories, and the temperance movement.

Special Thanksgiving edition of the 1901 Petaluma Argus, written and edited exclusively by women (Petaluma Historical Museum & Library)

Rena went on to serve as “Home Circle” editor of a west coast farm journal called Pacific Rural Press, and later as writer for the Associated Press. The Petaluma Courier called her “one of the best known women newspaper writers in the state.”

Bicycles

Finally, bicycles. In the 1890s, America was totally obsessed with the bicycle. There were millions of bikes on the roads, and young men like Frank Lippitt in Petaluma were starting “wheelmen” clubs to compete in races.

For women, the new technology of the bicycle became an enormous cultural and political force, as a woman with a bicycle no longer had to depend upon a man for transportation. She was free to come and go at will. The bicycle imparted a parity with men that was both new and heady. In short, more and more women came to regard it as the “freedom machine.”

The “Freedom Machine” for women in the 1890s (photo in public domain)

“The woman on the wheel is altogether a novelty,” wrote a newspaper at the time.” She is riding to greater freedom, to a nearer equality with man, to the habit of taking care of herself, and to new views on the subject of clothes philosophy.”

Yes, clothes philosophy. One of the freedoms that bicycle riding introduced to women was a shift away from the restrictive, modest fashion of the Victorian age. Cycling required a more practical, rational form of active wear. Large billowing skirts and corsets started to give way to bloomers, or baggy trousers cinched at the knee. At a time when middle class women rarely challenged fashion’s dictates, the novelty of sports offered an opportunity for women to rethink their clothing.

Bicycle bloomers illustration for advertisement (illustration in public domain)

But dress reform was not a simple matter of practical adaptation; it invoked and challenged popular perceptions of femininity, and so became a hotly contested moral issue. Eventually, the clothing battle, largely fought over the popularity of cycling among younger women, forever altered public perceptions of female athleticism and proper female behavior in public.

But while the bicycle technology brought new freedoms for American women, they were still a couple of decades away from securing the national right to vote. A bicycling joke from the era captured something of the challenge ahead:

Jack and Jill have just climbed a steep hill on their tandem bicycle, with Jill riding in front. “Phew, that was a tough climb,” Jill said, leaning over, breathing hard. “The climb was so hard, and we were going so slow, I thought we were never going to make it.”

“Yeah,” said Jack, “good thing I kept the brakes on, or we would have slid all the way back down!”

The Petaluma Ladies Improvement Club continued to manage their showpieces, Walnut Park and Hill Plaza, until 1911, when they turned them over “to the tender mercies” of a new parks commission created by a city council awaken to financial value of city beautification.

Walnut Park, ca. 1900 (Sonoma County History and Genealogy Library)

By that time, few improvement projects could be found in town that didn’t have the personal touch of the club, including trees lining residential streets, cement sidewalks, the purchase of the first city ambulance, the painting of water hydrants and telephone poles, sanitation in the schools, and the nighttime illumination of the town clock at Western Avenue and Petaluma Boulevard North to mark the time for errant, barhopping husbands.

The club also raised money for the new Carnegie library at 4th and B Streets, the land for which Addie Atwater sold to the city at half its market value, and they inspired the formation of other women’s civic clubs like the Oak Hill Improvement Club, which raised the money in 1908 to create a third city park at the city’s abandoned burial ground at Oak Hill on Howard Street. By 1909, even the more staid Petaluma Woman’s Club began to engage in civic improvements.

After Addie Atwater passed away at the age in 1912 at the age of 75, the Ladies Improvement Club fell into an inactive phase until the First World War, when they regrouped one last time to raise money for the Red Cross. Their spirit of progress, however, inspired ongoing civic improvements in Petaluma in the years that followed.

The city council, however, never ceased in their efforts to convert Hill Plaza (renamed Penry Park in 2001 in honor of Congressional Medal of Honor awardee Richard Penry of Petaluma) into something useful. In 1948 and again in 1960, the city councilmen put forth proposals to turn the plaza into a parking lot, only to be stopped by public outcry.

During a city council hearing on the parking lot proposal in 1960, a doctor named L.J. Snow stood up in council chambers and, quoting the poet John Keats, delivered what many considered the turning point of the evening. “A thing of beauty is a joy forever,” Snow said.

The Ladies Improvement Club would have been pleased.

SOURCES:

Thanks to Katherine J. Rinehart for her research assistance.

John L. Crompton, “The Role of the Proximate Principle in the Emergence of Urban Parks in the United Kingdom and in the United States,” Leisure Studies, Vol. 26, No. 2, 213-234, April 2007.

Petaluma Daily Morning Courier: “Another Fountain,” March 14, 1900; “These Ladies Worked,” April 29, 1898; December 29, 1886; March 16, 1900; “D Street Plaza,” January 13, 1886; (Reducing Hill Plaza) March 3, 1886; “Once a Public Plaza, Always a Public Plaza,” December 1, 1886; “The Work Goes On,” September 15, 1886; “The Improvement Club,” July 22, 1896; “Grand Marshall Collins, May 27, 1896; “Improvement Club Meeting,” September 7, 1896; “The League Meet,” July 8, 1896.

Petaluma Weekly Argus: (D Street Plaza Deed) December 26, 1873; “Let Us Have a Park,” December 4, 1874; (Main Street Plaza Stone Wall) August 9, 1878; “Our Plazas,” January 28, 1876; “Walnuts,” January 9, 1886; “Sanity in the Schools,” December 12, 1899; “Improvement Club Historic Meeting,” May 23, 1918; “Woman’s Club,” May 17, 1963.

Petaluma Argus-Courier: “Petaluma Rises to Fresh Fame and Glory,” May 1, 1901; “Thanksgiving Argus Edition,” November 28, 1901; “Obituary of Rena Shattuck,” February 26, 1942; Ed Mannion, “Women Championed the Green Spot,” January 30, 1960; Ed Mannion, “Rear View Mirror” column, September 30, 1961, October 7, 1961; “Once a Sleepy River Town, Petaluma Has Grown up in 160 Years,” September 25, 2015; “The City Board,” June 10, 1896; (Palm Trees), February 28, 1900; “Hill Plaza Parking Opposed by Greenery Lovers,” January 19, 1960; “Old Building Coming Down,” December 9, 1960; Bill Soberanes: “History of the Petaluma Woman’s Club,” Petaluma Argus-Courier, February 26, 1986; Bill Soberanes, May 1, 1972;

“The Woman with the Hoe,” San Francisco Examiner, May 19, 1899.

“Wheelmen Race at Petaluma,” San Francisco Chronicle, July 5, 1896.

“The Plaza Question,” Sonoma County Journal, November 7, 1859.

“Rena Shattuck,” San Francisco Call, June 22, 1896.

“Sale of Petalumian,” Ukiah Daily Journal, January 22, 1897.

Adair Heig, The History of Petaluma, (Petaluma, CA: Scottwall Associates,1982), p. 147.

Katherine Rinehart: “Controversial Plans Rocked Downtown Plaza,” Petaluma Magazine, Summer 2008; Petaluma: A History in Architecture, (Arcadia Publishing, 2005) p. 106; “Hill Plaza History Timeline,” Sonoma Country Historical Library Collection.

Marianne Hurley, Katherine Rinehart, Lucy Kortum, “Petaluma Landmarks,” Celebrating Petaluma (Petaluma Sesquentennial Committee, 2008), pp. 84-85.

Paige Meltzer, “The Pulse and Conscience of America” The General Federation and Women’s Citizenship, 1945-1960,” Frontiers: A Journal of Women Studies (2009), Vol. 30 Issue 3, p52-76. http://muse.jhu.edu/article/370523

Tom Gregory, History of Sonoma County, California, with Biographical Sketches (Los Angeles: Historic Record Company, 1911), p. 720-721

John Benanti “Cypress Hill Cemetery,” Petaluma Museum Association Newsletter, Volume 23, Issue 4, Fall 2013.c

Janet Gracyk, “Walnut Park, Written Historical and Descriptive Data,” Historic Landscapes Survey, National Park Service, May 10, 2009.
https://cdn.loc.gov/master/pnp/habshaer/ca/ca3600/ca3639/data/ca3639data.pdf

Petaluma Woman’s Club Year Books, 1903, 1913-1914, 1914-1915, 1915-1916. Petaluma Historical Museum collection.

Minutes of Ladies improvement Club 1896-1900. Petaluma Historical Museum collection.

Jeanette Gibson Jones, “The Petaluma Woman’s Club,” January 27, 1914. Petaluma Historical Museum collection.

Robert A. Thompson, “Petaluma, Sonoma County,” Out West: A magazine of the Old Pacific and the New (Lost Angeles, Land of Sunshine Publishing Company, Volume 16, 1902).

Jane Cunningham Croly, The History of the Woman’s Club Movement in America (New York: H. G. Allen and Co., 1898).

Petaluma’s First Suffragist Leader

Barnabus, William, and Abigail Haskell, circa 1852 (photo by Charles Hamilton, courtesy of Ann Nisson)

On March 18, 1870, Abigail Goodwin Haskell arrived in Sacramento from Petaluma to address the California State Assembly. Having recently been elected president of the newly formed California Woman Suffrage Association, she carried with her a petition signed by 3,000 Californians, 400 of them from Petaluma, calling for an amendment granting women the right to vote. As the first woman to address a select committee of the state assembly, she got straight to the point. “We claim to be recognized as citizens of this free Republic!”

It was not a request but a demand, one that continues to resonate today, 150 years later, with the persistent campaign to ratify the Equal Rights Amendment.

The twelve months leading up to Haskell’s historic Sacramento appearance was something of a watershed moment for the women’s rights movement. It began with news that Wyoming and Utah had become the first U.S. territories to award women the vote, followed a few months later by the formation of the National Woman Suffrage Association by Susan B. Anthony and Elizabeth Cady Stanton.

In December of 1869, Haskell—Petaluma’s first female public school principal—called a meeting of activists at her home on 4th Street between B and C streets to form the Sonoma County Woman Suffrage Association. Many who responded were involved with Haskell in local temperance fraternities, but a handful also shared her belief in Spiritualism.

Abigail Haskell’s “Rose Cottage,” 523 B Street at Sixth Street, which she allegedly occupied in late life (photo by Scott Hess)

Inspired in part by the writings of Emanuel Swedenborg—a Swedish philosopher whose revelatory claims into Christian theology were buttressed with visions, trances, and dreams—Spiritualism asserted that all of life was spiritual and an expression of the divine. Its main attraction was a belief in the immortality of the soul, which, at a time when early death was commonplace, offered solace to many, including Abigail Haskell and her husband Barnabus, who had lost their young daughter.

Spiritualism’s other attraction was its rebellion against authority. Direction didn’t come from ministers but from mediums or trance speakers—the most prominent of whom were female—called to their positions by spirits of the dead. Freed from the yoke of traditional values and institutions, Spiritualists endorsed some of the more radical reforms of the nineteenth century, including temperance, marriage reform, labor reform, children’s rights, pacifism, and socialism.

Spiritualism helped many women find their voice, producing not only the first large group of female religious leaders, but also the first sizable number of women to address large public gatherings, away from the hierarchical environment of churches and the patriarchal environment of the home. The early California suffrage movement relied almost exclusively on trance speakers to recruit followers.

Haskell and her husband Barnabus, who owned a dry goods store in town, were longtime members of the Swedenborg Church which, with its ministers and doctrines, placed them on the conservative end of the Spiritualist spectrum. But Haskell believed with Spiritualists that obtaining the vote was merely the first step in securing equal rights for women. Having devoted her life to teaching—one of the few professions open to women in the mid-19th century—she championed women’s access to higher education.

Abigail Goodwin Haskell (photo courtesy of Ann Nisson)

Speaking before the state assembly committee, she cited her experience of having attended high school in Connecticut with boys preparing to enter nearby Harvard or Yale. Although equally qualified, she said she was prevented from joining them “on the basis of my sex alone, in accordance with the absurd customs and time-honored usages of the past.” She equated such practices with those of a Muslim harem.

Haskell’s efforts in Sacramento failed, as did other California suffrage efforts throughout the 1870s, blocked by the then Southern-affiliated, conservative Democratic Party, which functioned much like today’s Republican Party which has blocked passage of the Equal Rights Amendment.

In 1879, Frances Willard assumed the helm of the Women’s Christian Temperance Union. Declaring a motto of “do everything,” she expanded the Union’s mission to include suffrage and other social reforms. Inspired by her vison, Abigail Haskell, along with Mary E. Cogdon and other Petaluma women, formed California’s first chapter of the WCTU. With Haskell serving as chapter president, they hosted the inaugural convention of the California WCTU in Petaluma.

In 1883, her health failing, Abigail Haskell welcomed Willard to town, where she lectured to a packed house. A year later Haskell died at age 64. Befitting a fallen crusader, she was conveyed to her gravesite at Cypress Hill Cemetery in a white coffin atop a white hearse of white plumes and drapes, drawn by six white horses.

Versions of this article appeared in the Petaluma Argus-Courier, March 5, 2020, and the Sonoma Historian, 2o2o, Vol. 2.

Legalizing Pot and Lessons from Prohibition

Petaluma Hills Farms on Purvine Road, first permitted cannabis farm in Sonoma County

Reefer Madness, the name of the 1930s anti-cannabis propaganda film, has lately taken on new meaning in Sonoma County, where elected officials are wrangling with pot farmers and rural residents over ordinances regulating the cultivation and sale of cannabis. Fear-based propaganda isn’t the only 1930s throwback to this fracas—reminders of Prohibition hang about the county like the fumes of illegal stills, calling to mind Mark Twain’s alleged dictum: “History doesn’t repeat itself, but it certain does rhyme.”

The main challenge facing responsible cannabis cultivation today is not the legal farmer living next door (one is applying for a license across the road from me), but the grower who remains, in the words of County Sheriff Mark Essick, “non-compliant” with the new ordinances. It was much the same following the repeal of Prohibition in 1933.

While Prohibition is now viewed as a cautionary tale of moral overreach, its enactment and repeal actually had more to do with money. Prior to Congress’s enactment of a federal income tax in 1916, between 30 and 40 percent of the federal government’s revenue came from taxes on alcohol. The enactment of Prohibition in 1919 only became a viable prospect for moral advocates like the Anti-Saloon League and Women’s Christian Temperance Union once income taxes had replaced the government’s dependency on alcohol taxes.

Less well known is the role that criminal gangs played in fermenting Prohibition. They didn’t fear it, they loved it, and in fact supported politicians and organizations who fought to keep it in place. Having just been handed one of the biggest markets in the country, they made sure that nobody who wanted a drink went without. In protecting their market, they also unleashed a wave of corruption, extortion, and violence, placing a number of innocent people in the crossfire. (Sound familiar?). By 1926, annual sales of illegal liquor in the U.S. had reached an estimated $3.6 billion—roughly the size of the entire federal budget at the time.

Charlie Garzoli ran Petaluma’s largest liquor ring. A member of a large Two Rock dairy family, Garzoli used a dog food plant on Hopper Street near the river as his front. The plant featured a fifteen hundred gallon still that produced 196 proof “jackass” whiskey. Sugar used in its manufacture was first transported from ports in the South Bay to local dairies via inconspicuous, souped-up sedans stripped of all seats but the driver’s, giving them the storage capacity of a small truck, before being shuttled to Garzoli’s plant. After the “alky” was made, it was transported in five-gallon tins via the sedans back to the relay ranches, and then delivered to San Francisco via the Sausalito ferry, or driven north as far as Oregon, Washington, and Idaho.

Once the Great Depression hit, revenues from federal income taxes plummeted by 60 percent. Desperate for a new source of income, the government turned to the giant untaxed and unchecked liquor industry. (Sound familiar?). After Prohibition’s repeal in 1933, the industry was flooded with state and local regulations. The new measures set licensing and product safety requirements for sellers, and imposed enforceable restrictions (like tavern closing hours and age limits) on consumers. As Prohibition historian Dan Okrent notes, repeal actually “made it harder, not easier, to get a drink.”

Charlie Garzoli, unwilling to comply with the new regulations and taxes, continued bribing and extorting local law officials to maintain his criminal enterprise. For years, federal and state agents remained flummoxed by the seemingly unending supply of illegal alcohol flowing from Petaluma. Finally, in the spring of 1937, they succeeded in trailing a sugar shipment to Garzoli’s dog food plant. Garzoli was apprehended while trying to flee, and sentenced to two years in Washington state’s McNeil Island Penitentiary for having defrauded the government of $1,000,000 in taxes ($17 million in current-day-currency). Other members of Garzoli’s gang—including prominent ranchers and businessmen—were issued lighter sentences. A major local banker, Adolph Bloom, committed suicide.

Anti-pot sign on Purvine Road outside Petaluma

Those who had fought Prohibition’s repeal back in 1933 tried to present the new legal distillers as “the bootlegger’s friend,” much like some rural residents are trying to present legal cannabis growers today as “the drug dealer’s friend.” But, as Sheriff Essick noted at a community gathering , precisely the opposite is true. Legal growers, working with law enforcement, are the only ones who can bankrupt and destroy the criminal, black market gangs. The sad irony is that only pot prohibitionists, blinded by reefer madness, can keep them thriving.

A version of this article appeared in the Petaluma Argus-Courier May 9, 2019.